Senior Manager - Media Relations

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

Burson Group India is looking for aSr. Manager - Media Relations for our Mumbai location. The individual will join our team & work in the Media Team.

Burson is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

As a Sr. Manager - Media Relations you are expected to Build and Maintain Media Relationships.  You will contribute to Burson Genesis’s performance by managing media and integrated communication (IC) programs, satisfying, and delighting clients, leading the team to work on strategy and execution of communications plans in collaboration with marketing and brand teams of respective relations clients.

What you'll do:

• Overseeing communications with the media, including preparing, editing, and proofreading articles, press kits, press releases, website postings, and other content.
• Develops, pitches and places positive stories by and about the client in appropriate business, trade and consumer media
• Cultivate and nurture relationships with journalists, editors, bloggers, influencers and media professionals.
• Strong written and verbal communication skill
• Oversees press events and takes part in media trainings, including drafting scenarios, and handle complex media inquiries.
• Addressing crisis situations promptly and directly, correcting misinformation, etc.
• Networking and coordination with media and influencers for interviews, articles, and relevant forums
• Create and maintain an active press calendar, media database & journalise profiles.
• Provide regular media coverage reports to internal stakeholders
• Implementing analytical strategies to identify potential for improvement of media relations and creating reports on media communications activities and results with actionable suggestions for improvement.
• Establish relationships with stakeholders & collaborate with various departments like Finance, HR, Marketing, Compliance etc.

AI-Powered Intelligence & Performance

• Embeds Burson proprietary AI tools as a core part of the marketing workflow - applying them to competitor research, content development, campaign performance analysis, and audience strategy to make marketing decisions faster and more informed. 

Social Influencer Skills

• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.

Experience that contributes to success:

• Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication
• 7+ years of work experience of handling media relations in a PR agency and has a significant network of connections with media outlets, reporters, etc.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency.

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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