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Location
In office (Dubai)
Seniority
Middle · 3+ years exp

Confirmed on the employer's own hiring board on Nov 11, 2026. First seen by Alion on Nov 11, 2026.

Overview
Company
Impact
Profile match
Caliberly is a recruitment and talent acquisition consultancy that connects organizations with qualified professionals across diverse industries in the Middle East. Headquartered in Dubai, United Arab Emirates, the firm provides comprehensive staffing solutions, including executive search, C-suite placements, temporary staffing, and Emiratisation initiatives. By leveraging regional market expertise and modern sourcing strategies, the company helps employers streamline hiring processes while assisting candidates in securing meaningful career opportunities.

Job Title - Social Media Manager

About the Role

We are seeking a creative and results-driven Social Media Manager to develop, manage, and grow social media presence across multiple platforms within the real estate sector. The role focuses on building brand awareness, generating leads, and engaging audiences through compelling content and data-driven social media strategies.

Key Responsibilities

Social Media Strategy & Planning

Develop and execute social media strategies aligned with marketing and business objectives.

Plan monthly content calendars for platforms such as Instagram, Facebook, LinkedIn, TikTok, and X.

Identify target audiences and tailor content to maximize reach and engagement.

Content Creation & Management

Create, curate, and manage high-quality posts, reels, stories, and short-form videos.

Coordinate with designers, videographers, and marketing teams to produce engaging content.

Ensure consistent brand voice, tone, and visual identity across all social platforms.

Community Management & Engagement

Monitor comments, messages, and inquiries, ensuring timely and professional responses.

Build and manage online communities, fostering engagement and trust.

Handle basic customer queries and coordinate lead handovers to sales teams.

Performance Tracking & Analytics

Track social media KPIs such as reach, engagement, leads, and conversions.

Prepare performance reports and insights to optimize content and campaigns.

Monitor trends and platform updates to continuously improve performance.

Paid Social & Campaign Support

Support execution of paid social media campaigns in coordination with digital marketing teams.

Assist with lead-generation campaigns for property launches and promotions.

Monitor ad performance and suggest optimizations.

Qualifications & Experience

Bachelors degree in Marketing, Communications, Media, or related field.

3-6 years of experience in social media management, preferably within real estate or property sectors.

Strong understanding of social media platforms, trends, and content formats.

Experience with social media analytics tools and reporting.

Basic knowledge of paid social media advertising preferred.

Key Competencies & Behaviours

Creative thinking with strong content ideation skills

Excellent written and visual communication abilities

Data-driven approach to performance optimization

Strong organizational and time management skills

Proactive and collaborative mindset

Adaptability in a fast-paced marketing environment

What We Offer

Opportunity to build and grow digital presence for premium real estate projects

Collaborative and creative work environment

Competitive compensation and benefits

Career growth and professional development opportunities

Apply now!

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