Head of Demand Generation
About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We help them close fast and scale even faster. Our platform replaces outdated legacy ERPs and manual accounting processes with automation-driven solutions that simplify and accelerate finance workflows. In the past year alone, we have grown 10x, driven by strong customer demand and a product that delivers real results for accounting & finance teams. We are scaling quickly and building the future of finance by giving teams the clarity, control, and strategic visibility they need to lead with confidence.
About the Role
Campfire is looking for a Head of Demand Generation to own and drive our inbound marketing engine. You'll work hand-in-hand with our sales team to build campaigns that actually move the needle - from top-of-funnel awareness to qualified pipeline.
This is a builder role. You'll set the strategy, write the content, run paid channels, and own the website. You'll also manage one Paid/SEO Growth Specialist. If you want a job where you can see the direct impact of your work on revenue, this is it.
What You'll Do
Own inbound demand gen strategy and execution across all channels
Build and run integrated campaigns - content, email, paid, and organic - that drive qualified leads for sales
Own the website: messaging, CRO, landing pages, and ongoing optimization
Lead SEO strategy and execution, from keyword research to content to technical improvements
Manage paid advertising across Google, LinkedIn, and other channels
Write and produce content that speaks to finance leaders - blog posts, guides, landing pages, email sequences
Partner closely with the sales team to align campaigns with pipeline goals and real feedback from the field - including owning gifting programs, direct mail campaigns, SDR sequence messaging, and nurture sequences
Build reporting and dashboards to measure performance and optimize spend
Manage and mentor the Paid/SEO Growth Specialist on your team
Who You Are
Must-haves:
10+ years in demand gen or growth marketing at a B2B SLG company
Proven track record building inbound programs that generate measurable pipeline
Strong writer - you can produce compelling content for a business audience without it sounding like marketing fluff
Hands-on experience with SEO (content and technical) and paid channels (Google, LinkedIn)
Data-driven: you build dashboards, track what matters, and optimize based on results
Experience working closely with sales teams and understanding the revenue funnel end-to-end
Comfortable being a player-coach - you'll do the work, not just manage it
Nice-to-haves:
Experience marketing to finance teams, CFOs, controllers, or accounting personas
Background in ERP, accounting software, or fintech
Experience with HubSpot or similar marketing automation platforms
Prior experience managing a small team Success Metrics
You'll be measured on:
Inbound MQL volume and quality
Pipeline sourced and influenced by marketing
Website traffic and conversion rates
SEO rankings and organic search growth
Paid CAC and ROAS across channels
Success Metrics
You'll be measured on:
Inbound MQL volume and quality
Pipeline sourced and influenced by marketing
Website traffic and conversion rates
SEO rankings and organic search growth
Paid CAC and ROAS across channels
Why Campfire
Campfire is building the future of enterprise finance-a modern accounting platform with the power of NetSuite and the ease of QuickBooks. Our reimagined general ledger automates revenue reporting, prepayments, and multi-entity consolidation. Our latest AI functionality, Ember AI, empowers finance teams to draft flux analysis, monthly reporting, and more.
You'll join a small, high-impact team that moves fast, thinks creatively, and cares deeply about doing great work. We offer the freedom to experiment, the support to grow, and the chance to make a real impact on how businesses understand and manage their financial data.