Specialist, Platforms & Technology

The Role

The Platforms and Technology Specialist will be responsible for ensuring successful, on-time and high-quality implementation of digital advertising campaigns in conjunction with other activation and investment teams. They will report to a direct supervisor and be responsible for accurate and efficient trafficking of our digital ad campaigns across multiple advertisers. Their primary tasks will include trafficking and monitoring digital marketing campaigns in CM360 for Autos, DAT and Entertainment clients. This person should demonstrate established in-depth knowledge of ad serving and measurement tools to solve technical issues and improve process efficiency.

DAY TO DAY

• Receive media plan details from investment team and implement within ad server accurately
• Troubleshoot ad campaigns for delivery issues and technical concerns
• Learn and master the processes and systems related to trafficking and workflow management of digital advertising campaigns
• Deliver a quality of work and communication that is thorough and professional
• Create, submit and QA floodlight requests to measure site traffic and media effectiveness

TEAM SUPPORT

• Take a leadership role in meetings with direct, activation and investment teams
• Act as a resource for other activation and investment teams when issues and questions arise
• Alert team members of internal tool issues and contribute to documentation of best practices and trafficking processes
• Assist with the training and onboarding of associates

DIGITAL TRACKING TECHNOLOGIES

The Specialist should learn and maintain expertise in digital marketing technologies essential to digital deployment, tracking and optimization; including:

• Ad servers (CM360)
• Bulk-trafficking and automation tools (Bulkdozer, RPA bots)
• Viewability and ad verification (Moat, DoubleVerify, IAS)
• Audience Verification and brand study partners (Dynata, Nielsen)
• Digital media activation workflow

QUALIFICATIONS

• Prior agency or publisher side campaign trafficking and/or optimization experience
• Attention to detail and time management skills
• Working knowledge of Excel, Word, and PowerPoint and/or similar presentation tools
• Strong organizational and analytical skills
• Ability to learn digital activation platforms
• Proactive, organized, and dedicated team player
• Excellent interpersonal, written, and oral communication skills