Campaign Technology - Campaign Engineer

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Your Role

As a Campaign Technology Engineer at Capgemini, you will play a critical role in designing, implementing, and supporting enterprise-scale marketing automation and customer engagement solutions using Salesforce Marketing Cloud.

Acting as a bridge between Campaign Operations, Customer Data Platform (CDP) teams, Analytics, and Marketing stakeholders, you will build and optimize customer journeys, audience activation processes, campaign automations, and data-driven marketing experiences. This role requires a strong technical foundation in Salesforce Marketing Cloud, SQL, customer data management, and campaign orchestration.

You will help deliver personalized, scalable, and compliant customer communications while driving operational excellence across the MarTech ecosystem.

Responsibilities & Scope

Campaign Automation & Journey Orchestration

• Design, configure, test, deploy, and support customer journeys using Journey Builder.
• Build and maintain campaign workflows, automated processes, and customer engagement programs.
• Configure journey entry criteria, audience qualification rules, decision splits, suppression logic, and exit strategies.
• Support triggered communications, direct-mail triggers, and multi-channel customer activation initiatives.
• Ensure reliable execution of customer journeys across production environments.

Marketing Cloud Engineering

• Develop and maintain Automation Studio workflows, schedules, file transfers, imports, exports, queries, and automation activities.
• Manage and maintain:
• Data Extensions
• Contact Builder data models
• Subscriber data structures
• Campaign-related data assets
• Support Email Studio and campaign execution teams with technical implementation and troubleshooting activities.
• Ensure platform scalability, reliability, and operational performance.

Data Management & Audience Activation

• Develop and optimize SQL queries supporting:
• Audience segmentation
• Eligibility logic
• Suppression management
• Personalization
• Audience activation
• Validate audience counts, segmentation logic, exclusions, consent requirements, and downstream activation processes.
• Partner with CDP Engineering teams to onboard customer attributes and support audience enrichment initiatives.
• Maintain data quality, consistency, and campaign readiness across marketing platforms.

Integration & Platform Support

• Support integrations between:
• Salesforce Marketing Cloud
• Customer Data Platforms (CDP)
• CRM systems
• Direct-mail platforms
• Enterprise marketing technologies
• Assist with API-based and file-based integrations.
• Troubleshoot journey failures, automation issues, data discrepancies, delivery failures, and system integration challenges.
• Collaborate with engineering teams to ensure reliable data flows and activation capabilities.

Continuous Improvement & AI Enablement

• Identify repetitive campaign engineering activities that can be automated or optimized.
• Leverage approved AI-enabled tools to improve:
• Testing
• Troubleshooting
• Documentation
• Campaign operations
• Process automation
• Support continuous improvement initiatives that enhance campaign velocity, quality, and scalability.
• Contribute to MarTech best practices, standards, and governance processes.

Your Profile

• Marketing technology enthusiast - Passionate about automation, customer engagement, and digital marketing technologies.
• Data-driven thinker - Comfortable working with customer data, segmentation, and activation logic.
• Problem solver - Able to investigate complex campaign and integration issues.
• Collaborative professional - Works effectively across Marketing, Analytics, Product, and Technology teams.
• Quality-focused engineer - Ensures campaign accuracy, scalability, and compliance.
• Continuous learner - Embraces innovation, AI-enabled capabilities, and emerging MarTech trends.

Qualifications & Preferred Skills

Required Qualifications

• Bachelor’s Degree in Computer Science, Engineering, Information Systems, Analytics, Business, Marketing Technology, or a related field.
• 4-8+ years of experience in Salesforce Marketing Cloud, Marketing Technology, Campaign Engineering, or Marketing Automation roles.
• Experience supporting production marketing campaigns and customer journey orchestration.

Required Skills

Salesforce Marketing Cloud

• Strong hands-on experience with:
• Salesforce Marketing Cloud
• Journey Builder
• Automation Studio
• Email Studio
• Contact Builder
• Query Studio
• Ability to work independently as a Salesforce Marketing Cloud subject matter expert.

Campaign Automation & Audience Management

• Experience designing and supporting customer journeys and campaign workflows.
• Strong understanding of audience segmentation, activation, suppression, personalization, and orchestration strategies.
• Experience supporting customer lifecycle and campaign execution initiatives.

Data & Analytics

• Advanced SQL development and optimization skills.
• Experience building audience qualification and campaign execution queries.
• Knowledge of customer data structures and marketing data models.
• Ability to validate campaign logic, eligibility criteria, and audience quality.

Integration & Platform Knowledge

• Experience supporting REST APIs, SOAP APIs, and file-based integrations.
• Understanding of:
• Customer Data Platforms (CDP)
• Data activation platforms
• Marketing technology ecosystems
• Practical experience working with Snowflake and customer data environments.

AI & Innovation

• Demonstrated interest in AI-enabled tools and automation capabilities.
• Ability to responsibly leverage AI for operational improvements while ensuring accuracy, security, and compliance.

Preferred Skills

• Python development experience.
• CRM platform integrations.
• Direct-mail campaign processes and workflows.
• Marketing analytics and campaign performance measurement.
• Salesforce Data Cloud familiarity.
• Knowledge of dbt, Matillion, or modern data transformation platforms.
• Understanding of customer data governance practices.

Certifications

Preferred Certifications

• Salesforce Marketing Cloud Email Specialist Certification.
• Salesforce Marketing Cloud Developer Certification.
• Journey Builder Certification or equivalent practical experience.
• Salesforce Data Cloud certifications are a plus.

What You'll Love

• Opportunity to work on large-scale customer engagement and digital marketing initiatives.
• Exposure to leading MarTech, CDP, and marketing automation platforms.
• Collaboration with global Marketing, Analytics, Data, and Technology teams.
• Access to Salesforce certifications, technical training, and continuous learning opportunities.
• Career growth opportunities within Capgemini's Customer Experience, Data, and Marketing Technology practices.
• Innovative and collaborative work environment focused on delivering exceptional customer experiences.

Need to Know

Career Development in Spanish & English: Access to technical academies, certifications, mentorship programs, and ongoing professional development opportunities.

Community Engagement: Participate in innovation programs, MarTech communities, technical events, volunteering initiatives, and knowledge-sharing sessions across Capgemini.

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations accelerate their dual transition to a digital and sustainable world while creating tangible impact for enterprises and society. It is a responsible and diverse organization with more than 340,000 team members in over 50 countries.

With a strong heritage of more than 55 years, Capgemini helps clients unlock the value of technology through end-to-end services and solutions, leveraging capabilities in strategy and design, engineering, AI, generative AI, cloud, data, customer experience, and digital transformation.

At Capgemini Mexico, we are committed to fostering a diverse and inclusive workplace where everyone has equal opportunities. We welcome applications from all qualified candidates and evaluate them based on merit, skills, qualifications, and experience relevant to the role.