Brand Manager Spain
Confirmed on the employer's own hiring board on Oct 19, 2026. First seen by Alion on Sep 30, 2026.
Description
Cardo Systems is a provider of cutting-edge communication and connectivity devices and applications for powersports and outdoor enthusiasts. In 2026, Cardo is proudly unveiling its Beyond Helmet line, the first of its kind in the motorcycle industry, fostering a new age in safety, sound, and communications. After pioneering the world’s first Bluetooth-based wireless intercom headset in 2004, Cardo has been responsible for many of the industry’s innovations, revolutionizing communication, pushing technological boundaries, and enhancing user safety. Now sold in over 100 countries, Cardo is proud to be the world’s leading communication device for groups in motion.
We are looking for a dynamic and hands-on Brand Manager to lead the Spanish brand strategy while establishing and managing our social media presence in the Spanish market.
This role combines strategic brand building with in-market execution, including social media and influencer activation, retailer engagement, training, and event support. The ideal candidate is an enthusiastic self-starter with a passion for motorcycling who thrives in a fast-paced environment and loves working closely with customers, both online and in person.
This position's territory will be designated for Spain and will report to the EMEA Sales Director, with a dotted line to the Digital Marketing Director.
**Please submit your CV in English**
Roles & Responsibilities:
Brand Management (50%)
- Develop and execute the Spanish brand strategy in line with global brand guidelines.
- Adapt global marketing assets and campaigns for the Spanish market.
- Conduct regular retail store visits to ensure brand visibility and gather market feedback.
- Train and educate retail partners and store teams on product USPs, brand values, and new product introductions, on Motorcycle and Outdoor.
- Represent the brand at key trade shows, activities, and consumer and retailer events.
- Collect real-world/end-user feedback and circulate this information internally.
Social Media & Influencers Marketing Activation (50%)
- Lead the further development of all Spanish social media channels (e.g., Instagram, TikTok, Facebook, LinkedIn).
- Develop and implement a Spain-specific content calendar aligned with brand and campaign goals.
- Collaborate with influencers, creators, and content partners to drive engagement and awareness.
- Monitor and report performance metrics (engagement, follower growth, reach, etc.).
- Drive local content creation, by working with content creators and shooting local content (should feel comfortable in front of a camera)
- Localize global content and create bespoke Spanish-relevant content to grow a loyal community.
- Manage social media budgets and paid campaigns in collaboration with marketing and digital agencies (if applicable).
Requirements
Requirements:
- Car and Motorcycle Driving license - a must.
- Must be an active motorcycle rider with experience.
- Skiing experience is a plus.
- Fluent in Spanish and English.
- A minimum of 3 years of sales experience.
- Experience managing social media channels.
- Experience in working with influencers and creators
- Experience in content creation and basic editing skills
- Knowledge of the motorcycle and outdoor markets is an advantage.
- Experience in developing markets & dealer channels is a plus.
- Excellent communication and interpersonal skills.
- Travel within the assigned region at least 50% of the time. The rest of the time, working remotely or from a home office.
- Residency in Spain- preferably Barcelona/Madrid.
**Please submit your CV in English**
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status