Project Manager – BTL & Marketing Activations
First seen by Alion on Nov 12, 2026.
Key Responsibilities
Plan, manage, and execute BTL campaigns, brand activations, promotional activities, and events.
Develop project timelines, execution plans, budgets, and resource requirements.
Coordinate with internal teams, suppliers, vendors, and field teams.
Oversee on-ground execution and ensure smooth project delivery.
Monitor project budgets, costs, quality, and deadlines.
Identify potential risks and proactively resolve operational challenges.
Ensure all deliverables meet client expectations and company quality standards.
Prepare project progress reports and post-campaign evaluations.
Manage multiple projects simultaneously.
Requirements
5–10 years of proven experience in project management within a Marketing, Advertising, BTL, or Activation Agency.
Hands-on experience in executing BTL campaigns, brand activations, and events is mandatory.
Strong knowledge of event operations, production processes, and vendor management.
Excellent planning, organizational, and multitasking skills.
Strong leadership, problem-solving, and decision-making abilities.
Ability to work under pressure and manage tight deadlines.
Strong communication and negotiation skills.
Good command of Microsoft Office, especially Excel and PowerPoint.
Ability to independently manage projects from briefing to final delivery.
Important: Previous agency experience in BTL, activations, or event execution is a mandatory requirement.