Brand & Community Marketing Specialist

About Cartrack

Cartrack delivers operational intelligence that helps businesses understand what is happening across their physical operations, make better decisions, and stay in control. Through its easy-to-use cloud platform, Cartrack turns operational data into clear, actionable insight across fleet operations, asset utilisation, workforce management, logistics, safety, compliance, risk, and sustainability. By simplifying decision making, Cartrack helps businesses reduce costs, improve efficiency, enhance safety, and drive stronger operational performance day to day.

Headquartered in Singapore, Cartrack was founded in South Africa in 2004 and has grown organically to serve over 125,000 commercial customers with more than 2.6 million active subscribers across 20+ countries in Asia Pacific, Europe, the Middle East, and Africa.

About the Role

We are seeking a proactive Brand & Community Marketing Specialist to join our Asia marketing team. This role will support and execute initiatives across branding, PR, social media, and community engagement, ensuring Cartrack’s market presence is strong and customers remain at the heart of everything we do.

Key Responsibilities

Brand Marketing

· Support the rollout of local brand campaigns and activations aligned with regional strategies.

· Assist in developing sales collaterals, presentations, and case studies to support business development.

· Ensure brand consistency across customer-facing touchpoints and marketing materials.

PR & Partnerships

· Draft, coordinate, and distribute press releases, media alerts, and client success stories.

· Build and maintain media and partner relationships to increase visibility and coverage.

· Support influencer and partnership outreach activities to strengthen Cartrack’s positioning in-market.

Community & Client Engagement

· Plan and execute client engagement activities such as webinars, workshops, events, and recognition programs.

· Support the creation and distribution of customer communications, including newsletters, product updates, and industry insights.

· Manage organic social media presence for the local market, ensuring content is consistent, engaging, and on-brand.

· Collaborate with internal teams to ensure a seamless and engaging client experience throughout the customer journey.

Requirements

• 5-6 years of experience in brand marketing, PR, social media, events or community engagement.
• Proven ability to manage multiple projects, with strong organizational and execution skills.
• Excellent written and spoken communication skills in English. Fluency in local languages will be an added advantage.
• Energetic, adaptable, and creative, with a strong focus on building meaningful connections.
• Comfortable working in a fast-paced, multicultural environment with regional collaboration.

What We Offer

• Opportunity to shape Cartrack’s brand and client engagement in a growing tech company.
• Development of skills in branding, PR and community marketing leadership.
• Regional exposure across multiple Asian markets.
• A collaborative team environment that values creativity, initiative, and impact.