Digital Content Manager

Description

Who We Are

Catalis is a leading government Software as a Service (SaaS) and integrated payments provider, powering a wide range of government operations at the municipal, county, state, and federal levels. Our innovative solutions are designed to streamline processes, enhance efficiency, and improve the delivery of government services to the public. At Catalis, we are committed to leveraging technology to make government interactions simpler, faster, and more accessible.

The Opportunity

The Digital Content Manager drives top-of-funnel growth through a combination of content strategy, search visibility, and conversion optimization. This role leverages AI-assisted content workflows and data-driven insights to scale high-performing content that attracts, engages, and converts public-sector audiences.

As the owner of the company website, this individual ensures content accuracy, compliance, and a high-performing user experience, partnering closely with a technical web developer contractor to implement enhancements and optimizations.

This role is critical to supporting B2G go-to-market (GTM) initiatives, long buying cycles, and vertical-specific strategies.

What You Will Do:

Content Strategy & Planning

• Own and evolve the content strategy aligned to business goals, vertical priorities, and GTM initiatives
• Develop and manage the editorial calendar across blogs, website, social, press releases, and campaign content
• Partner with Vertical Marketing Leads to translate positioning, use cases, and launches into audience-ready content
• Align content priorities with Demand Generation and Sales needs across long, multi-touch government buying cycles
• Leverage AI tools to identify content gaps, trends (e.g., funding priorities, policy shifts), and scale content production

Content Creation & Thought Leadership

• Own the company blog, including topic ideation, writing, editing, and publishing
• Develop thought leadership content around government trends, compliance, policy impacts, and mission outcomes
• Balance AI-assisted content creation with strong editorial oversight
• Collaborate with internal SMEs (product, sales, customer success) and external contributors
• Ensure consistent voice, tone, and alignment with brand and public-sector expectations

Website Ownership & Experience Optimization

• Serve as the business owner of the company website (content, structure, UX, performance)
• Own core website content including solution pages, vertical pages, use-case pages, and resource hubs
• Ensure content reflects current product messaging and positioning
• Define and prioritize the website roadmap
• Partner with a technical web developer contractor to:
• Implement updates and enhancements
• Improve UX, page speed, and technical SEO

Search Visibility (SEO, AEO, GEO)

• Own strategy for discoverability across SEO, AEO and GEO
• Conduct keyword research and optimize content for government search intent and buyer questions
• Use AI and SEO tools to:
• Identify content opportunities and gaps
• Cluster topics and optimize content structure
• Continuously improve rankings, click-through rates, and organic traffic
• Partner with technical resources to ensure best practices in:
• Site speed
• Mobile optimization
• Crawlability and indexing

Conversion Rate Optimization (CRO)

• Own content and website conversion performance, not just traffic
• Design and execute A/B tests and experiments (headlines, CTAs, landing pages, layouts)
• Optimize user journeys to improve:
• Lead capture
• Engagement
• Funnel progression
• Identify friction points and continuously improve conversion paths
• Align with Demand Gen and Sales on conversion goals and funnel performance

Content Governance & Quality

• Maintain editorial standards, brand voice, and tone consistency across all channels
• Ensure all content meets accuracy, compliance, and clarity standards for public-sector audiences
• Establish scalable workflows combining AI efficiency with human review
• Measure content performance and provide insights to continually refine strategy

Analytics & Continuous Optimization

• Track and analyze performance across content, SEO, website, and conversion metrics
• Use tools such as Google Analytics, Search Console, heatmaps, SEO platforms, and AI analytics tools
• Translate insights into a continuous experimentation and optimization roadmap

Requirements

What You Will Need to Succeed

Qualifications

• 5+ years in digital content, content marketing, or SEO roles
• Strong expertise in content strategy, SEO, and website management
• Experience in B2G, public sector, or regulated industries (or similar complex buyer environments) a plus
• Experience using AI tools to scale content workflows and insights
• Experience with conversion rate optimization (CRO) and performance-driven content
• Strong writing, editing, and storytelling skills
• Ability to align content to business outcomes and revenue impact
• Proven ability to work cross-functionally across marketing, sales, and technical teams

Preferred

• Familiarity with CMS platforms (WordPress, Webflow, Sitecore, etc.)
• Working knowledge of:
• Technical SEO
• UX and digital journey design
• Experimentation tools (A/B testing, heatmaps)
• Experience managing external vendors or contractors

What we Offer

• A dynamic and supportive work environment in a mission driven organization
• Competitive salary and benefits package, including health, dental, vision insurance
• Paid time off
• HSA and FSA options
• 401(k) plan with matching contributions
• Paid parental leave
• ABLE matching contributions for the disability community
• Employer paid short term and long-term disability insurance and group term life insurance
• Financial and legal assistance through our EAP (Employee Assistance Program)
• Opportunities for personal development and career advancement with free access to unlimited courses via Udemy
• The chance to make a significant impact on the delivery of government services and the lives of citizens

EEO Statement

We are an equal opportunity employer and value diversity. We are committed to an inclusive environment for all. All candidates will be considered based on qualifications, merit, and business needs without regard to race, color, religion, national origin, age, non-qualifying mental or physical disability, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by applicable law.