Product Marketing Associate

Role Overview

• We are seeking a proactive, creative, and strategic Product Marketing Associate to join CIL Ventures. This is a pivotal, content-first role. You will be the primary voice for our product portfolio, responsible for creating and distributing high-impact content across our platform and social media channels. Your mandate is clear: drive clarity, unlock demand, and accelerate commercial outcomes.

Key Responsibilities

• Content Creation & Distribution: Lead the end-to-end creation and distribution of product-led marketing content news, market analysis & reports, guides, solution briefs, explainer narratives, etc. to target audiences and markets through the platform and social media channels.
• Strategic Alignment: Support the execution of product-led commercial strategies by aligning positioning, packaging, and messaging with defined engagement goals.
• Go-to-Market Execution: Support executing go-to-market activities, including launch plans, timelines, and monitoring success metrics in collaboration with Product, Engineering, Growth, and Commercial teams.
• Sales Enablement: Collaborate with the Commercial, Partnerships, and Growth teams to build and distribute sales enablement assets, including pitch decks, product demos, and case studies.
• Market Insight & Reporting: Gather and surface market insights and user feedback to leadership to assist with prioritisation and investment decisions, while providing regular reports on market traction and positioning effectiveness

Skills and Experience Required

• At least 1 year of experience in a traditional or digital marketing capacity within a tech-driven company.
• Exceptional writing skills with the ability to create engaging, high-quality, and persuasive content. 
• Strong ability to conduct market research and translate insights into actionable strategy and content. 
• Proven ability to partner effectively with cross-functional teams Product, Engineering, Growth, Commercial. 
• A genuine interest in democratic processes is essential e.g., prior involvement with student unions, political groups, or legislative processes is highly desirable. 

Education

• Bachelor’s degree in Business Administration, Finance, Marketing, Computer Science, or a related field.
• Must have completed NYSC