Creative Content and Social Media Manager

Ciar is a fashion brand committed to making a positive difference in the fashion industry.

We are recruiting to fill the position below:

Job Title: Creative Content and Social Media Manager

Location: Abuja (FCT) 
Employment Type: Full-time
Department: Marketing & Communications
Reports To: Management / Marketing Lead

Job Summary

• We are looking for someone who is naturally inquisitive, deeply interested in understanding audiences, curious about digital trends, and passionate about finding creative ways to make CIAR more visible, relevant, and memorable.
• Above all, we want someone who takes ownership, thinks critically, brings ideas to the table, and is driven by results rather than simply completing assigned tasks.
• This role requires a hands-on creative professional who can independently conceptualise ideas, develop content strategies, shoot and edit high-quality visual content, manage social media platforms, and continuously identify opportunities to grow the brand's digital presence.
• The ideal candidate is someone who thinks beyond content creation and understands the role of compelling storytelling, digital communication, and strategic content in building brand awareness, strengthening brand positioning, engaging audiences, and driving visibility.
• CIAR is seeking highly creative, strategic, analytical, and proactive Creative Content & Social Media Managers to lead the development and execution of the brand's content and social media presence.

Job Description

• This is both a creative and execution-focused position. The candidate must be comfortable developing concepts and strategies as well as personally carrying out the filming, editing, publishing, and management required to bring those ideas to life.
• The successful candidate(s)will combine creative storytelling, visual communication, strategic thinking, and analytical skills to ensure that CIAR maintains a distinctive, consistent, and compelling online presence.
• The Creative Content & Social Media Manager will be responsible for managing CIAR's digital content ecosystem, from ideation and strategy to production, publishing, community management, and performance analysis.
• The role involves understanding CIAR's brand identity, objectives, products and/or services, and target audiences, then translating these into engaging and purposeful digital content across relevant platforms.

Key Responsibilities
Content Strategy & Creative Development:

• Maintain a strong understanding of the brand's voice, positioning, and visual identity.
• Identify opportunities to differentiate CIAR through creative storytelling, trends, and innovative content formats.
• Conceptualise fresh, engaging, and relevant content ideas that strengthen brand visibility and audience engagement.
• Develop and implement content strategies aligned with CIAR's brand identity, business objectives, and marketing priorities.
• Translate brand messages and objectives into compelling stories, visuals, and digital experiences.
• Develop monthly content calendars, campaigns, creative concepts, and content plans.

Content Creation & Production:

• Produce high-quality short-form video content, reels, stories, photographs, and other relevant digital assets.
• Develop creative scripts, storyboards, shot lists, captions, and content concepts where necessary.
• Ensure all content meets the brand's visual and communication standards.
• Independently plan, shoot, and edit content for the brand's digital platforms.
• Take initiative in identifying content opportunities, planning shoots, and coordinating production.
• Continuously explore creative approaches to improve the quality and effectiveness of content.

Social Media Management:

• Maintain an active and consistent online presence for the brand.
• Understand the unique strengths, formats, algorithms, cultures, and audience behaviours of different platforms.
• Adapt content appropriately forInstagram andTikTok.
• Manage CIAR's social media platforms, ensuring consistency, relevance, and quality across all channels.
• Monitor social media activity, respond to audience interactions, and foster meaningful engagement.
• Manage contentpublishing, captions, hashtags, and platform-specific optimisation.

Brand Visibility & Audience Growth:

• Develop creative initiatives and campaigns that attract new audiences and strengthen existing audience relationships.
• Stay informed about relevant industry conversations, cultural trends, emerging platforms, and content opportunities.
• Research audience interests, behaviours, preferences, and digital consumption patterns.
• Proactively identify opportunities to increase CIAR's brand awareness, reach, visibility, and relevance.
• Explore collaborations, partnerships, creativeopportunities, and other initiatives that can expand brand reach.
• Constantly evaluate how CIAR can improve its digital presence and stand out within its market.

Analytics, Research & Performance:

• Evaluate content performance to understand what resonates with different audiences and why.
• Prepare regular social media and content performance reports.
• Translate findings into practical recommendations and actionable ideas for the brand.
• Conduct ongoing research into competitors, industry developments, audience behaviour, and digital trends.
• Track and analyse social media performance, including reach, impressions, engagement, audience growth, views, and other relevant metrics.
• Use insights and data to improve content strategies, creative decisions, and platform performance.

Ownership & Collaboration:

• Work proactively, identify gaps, and recommend solutions without waiting for constant direction.
• Maintain organisation, consistency, and accountability across all content and social media activities.
• Bring fresh perspectives, challenge conventional approaches, and continuously seek ways to improve the brand's visibility and communication.
• Take full ownership of assigned responsibilities, from ideation through execution and evaluation.
• Collaborate with relevant internal teams and external partners to develop and execute content initiatives.

What Success Looks Like in This Role
Success in this position will be measured by the candidate's ability to:

• Demonstrate a clear understanding of what works for different platforms and audiences.
• Grow and engage the brand's target audiences across relevant platforms.
• Strengthen CIAR's digital identity and overall brand visibility.
• Develop creative initiatives that increase awareness and brand relevance.
• Take initiative, demonstrate ownership, and bring forward ideas that contribute to the brand's growth.
• Consistently produce high-quality, relevant, and engaging content.
• Use analytics and insights to continuously improve content and social media performance.

Qualifications & Requirements

• Ability to plan, prioritise, and manage multiple projects and deadlines.
• Strong written and verbal communication skills.
• A good understanding of brand identity, storytelling, and digital marketing principles.
• Practical ability to independently film, edit, and produce quality digital content.
• Interested candidates should possess a Bachelor's Degree
• Understanding of social media analytics, performance tracking, and content optimisation.
• Demonstrable experience in content creation and social media management.
• A strong portfolio showcasing previous content creation, video production, creative campaigns, and social media work.
• Working knowledge of multiple social media platforms and their distinct audiences.

Experience:

• Experience working in a fast-paced, creative, or brand-focused environment is an advantage.
• Experience developing content calendars and executing digital campaigns.
• Experience managing social media accounts for a brand or business is strongly preferred.
• Up to 2 years of relevant experience in content creation, social media management, digital marketing, or a related creative role.
• Evidence of using analytics and insights to improve content performance.
• Demonstrable experience conceptualising, producing, and executing content from start to finish.
• Candidates with exceptional creative ability, strong initiative, and a compelling portfolio would be considered even if they do not meet every experience requirement.

Required Skills & Competencies
The ideal candidate should demonstrate the following:
Creative & Strategic Thinking:

• Strong visual storytelling and communication skills.
• Strong creative thinking and the ability to generate original, engaging, and commercially relevant ideas.
• Ability to think strategically about content, brand positioning, storytelling, and audience engagement.
• Ability to turn abstract ideas and business objectives into practical creative concepts.

Analytical & Research Skills:

• Strong research skills and a natural curiosity about brands, people, markets, and digital culture.
• Strong analytical thinking and the ability to interpret social media performance data.
• Ability to make informed decisions based on insights rather than assumptions.
• Ability to understand audience behaviour and identify patterns, opportunities, and areas for improvement.

Technical & Digital Skills:

• Practical experience with filming, photography, video editing, and content production.
• Experience with social mediamanagement, and analytics tools.
• Proficiency in video editing and creative tools such as CapCut, Canva, photo editing, or equivalent software.
• Good understanding of major social media platforms and their respective content formats, algorithms, and audience behaviours.
• Strong copywriting, caption development, and digital communication skills.

Personal Attributes:

• Self-motivated and capable of working independently.
• Strong sense of ownership, accountability, and initiative.
• Open to feedback, experimentation, and continuous improvement.
• Passionate about building brands and driving meaningful visibility.
• Able to balance creativity with strategic and commercial thinking.
• Detail-oriented, organised, and consistent.
• Highly creative, inquisitive, curious, and passionate about learning.
• Observant, resourceful, and proactive in identifying opportunities.

The Kind of Person We Are Looking For:

• We are not simply looking for someone who knows how to post on social media, operate a camera, or edit videos.
• We are looking for a thinker, a storyteller, an observer, and a doer.
• We want someone who takes personal pride in the work they produce, is invested in the growth of the brand, and approaches every opportunity with curiosity, creativity, and ownership.
• Someone who understands that good content is not just about aesthetics or trends, but about intention, relevance, audience understanding, and impact.
• If you are passionate about building brands, creating meaningful content, understanding people, and making brands impossible to ignore, we would love to hear from you.
• Someone who is constantly asking questions, noticing opportunities, exploring new ideas, and thinking about how brands communicate and connect with people.

How to Apply
Interested and qualified candidates should send their Applications to: [email protected] using the Job Title as the subject of the mail.

Application Deadline: 6th December, 2026.