B2B Program Manager

Essential Duties & Responsibilities

Program & Go-to-Market Execution

• Manage the day-to-day execution of assigned B2B programs, initiatives, pilots, and product launches from planning through completion.
• Develop and maintain project plans, timelines, milestones, workstreams, deliverables, and status updates.
• Coordinate cross-functional activities across Sales, Marketing, Sales Enablement, Product, Operations, Customer Experience, and other stakeholder teams.
• Track project risks, dependencies, decisions, and outstanding actions and proactively escalate issues that could impact delivery.
• Facilitate working sessions and project meetings to maintain stakeholder alignment and execution.
• Support post-launch and post-program reviews to identify results, lessons learned, and opportunities for improvement.
• Maintain repeatable templates, processes, and tools that improve program execution and consistency.

Campaign & Customer Program Execution

• Coordinate execution of B2B marketing, customer engagement, lead-generation, loyalty, and retention programs.
• Partner with Marketing and Sales teams to support targeted campaigns, promotions, customer communications, and other B2B initiatives.
• Coordinate campaign deliverables, timelines, approvals, distribution, and sales follow-up.
• Support customer recognition, loyalty, advisory, referral, and other engagement programs.
• Coordinate pilots and tests, track results, and provide recommendations for program improvements.
• Collect feedback from customers, sales teams, and internal stakeholders to help improve existing programs.

Events, Associations & Field Marketing

• Manage planning and execution of B2B trade shows, conferences, sponsorships, association activities, customer events, and regional activations.
• Coordinate event registration, booth requirements, staffing, schedules, vendors, logistics, promotional materials, signage, and lead capture.
• Partner with Sales and Marketing teams to ensure event objectives, messaging, and follow-up activities are clearly defined and executed.
• Coordinate on-site event execution as needed.
• Track event participation, leads, costs, results, and follow-up activities.
• Maintain an organized calendar of upcoming B2B events, sponsorships, and industry activities.

Sales & Marketing Program Support

• Coordinate development and deployment of B2B sales and customer-facing materials in partnership with Marketing and Sales Enablement.
• Manage execution of sales toolkits, presentations, flyers, brochures, signage, customer communications, promotional items, and other program materials.
• Ensure Sales teams have access to current and approved program and customer-facing resources.
• Manage intake, prioritization, status tracking, and fulfillment of assigned program and collateral requests.
• Gather feedback from Sales and other stakeholders to identify opportunities to improve program resources and processes.
• Ensure materials align with approved Circle K Pro messaging, value propositions, and brand standards.

Program Operations & Vendor Management

• Manage external vendors and production partners supporting events, promotional materials, collateral, signage, fulfillment, and other assigned programs.
• Coordinate vendor estimates, production schedules, deliverables, shipping, and quality control.
• Manage inventory and fulfillment of promotional products, collateral, signage, event assets, and other program materials.
• Maintain organized program documentation, purchase records, estimates, invoices, approvals, and supporting materials.
• Identify opportunities to simplify processes, reduce manual work, and improve program execution.

Budget Management

• Manage and track assigned program, event, vendor, and campaign budgets.
• Monitor committed and actual spend against approved budgets.
• Coordinate purchase orders, invoices, estimates, and required approval processes.
• Identify budget risks or variances and escalate them as appropriate.
• Look for opportunities to improve cost efficiency and maximize available program resources.

Measurement & Reporting

• Establish and track agreed-upon KPIs for assigned programs, campaigns, launches, and events.
• Coordinate CRM campaign setup and tracking for applicable programs.
• Monitor metrics such as participation, engagement, leads, customer adoption, pipeline influence, and program costs.
• Prepare regular program status reports, performance summaries, and post-program recaps.
• Partner with Sales Enablement, Sales Operations, Marketing, and Analytics teams to ensure relevant program results are captured accurately.
• Use program results and stakeholder feedback to recommend executional improvements.

Cross-Functional Collaboration

• Build strong working relationships across B2B Sales, Marketing, Sales Enablement, Product, Operations, Customer Experience, and other stakeholder teams.
• Serve as the day-to-day point of contact for assigned programs and initiatives.
• Communicate project status, outstanding actions, risks, and decisions clearly and consistently.
• Coordinate across teams to resolve issues and maintain progress against established timelines.
• Take ownership of assigned programs and proactively identify solutions when execution challenges arise.
• Work with limited direction while knowing when to escalate decisions, risks, or resource needs.

Job Requirements

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Project Management, or related field preferred.
• 5+ years of relevant experience in B2B program management, marketing programs, field marketing, project management, sales support, or a related discipline.
• Demonstrated experience managing multiple cross-functional projects or programs simultaneously.
• Strong project-management skills with experience managing timelines, deliverables, stakeholders, budgets, and vendors.
• Experience supporting B2B marketing campaigns, customer programs, product launches, events, or sales initiatives.
• Strong written, verbal, presentation, and interpersonal communication skills.
• Excellent organizational skills and attention to detail.
• Strong problem-solving skills and ability to navigate changing priorities.
• Ability to work independently while maintaining effective communication with leadership and stakeholders.
• Ability to travel as needed to support events, meetings, and other B2B initiatives.

Preferred Qualifications

• Experience within fleet, fuel, payments, commercial transportation, retail, or another B2B industry.
• Experience with Salesforce or a similar CRM platform.
• Experience supporting trade shows, conferences, sponsorships, or customer events.
• Experience managing vendors, promotional products, collateral, or fulfillment activities.
• Familiarity with marketing automation, project-management, analytics, or digital-marketing tools.
• Experience working with geographically distributed sales or marketing teams.

Core Competencies

• Program and Project Management
• Cross-Functional Collaboration
• Execution and Follow-Through
• Event and Field Marketing
• Vendor Management
• Budget Management
• Customer Focus
• Problem Solving
• Organization and Prioritization
• Communication
• Attention to Detail
• Ownership and Accountability
• Adaptability
• Continuous Improvement

Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

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