Senior Creative Marketing Manager

ABOUT CODEWAY

Codeway builds category-leading consumer AI apps on mobile and web, at global scale.

600M+ downloads. 60+ apps. 400+ builders across Barcelona and İstanbul. Completely bootstrapped. No board. Profitable since year two.

Small teams move faster than big ones. But they need big resources to win at scale. Nobody starts from zero. The problem decides the solution, not us.

We turn category wins into six focused vertical companies: Wishlabs (AI Creativity), Wellture (Wellness), Learna (Education), Sparked (Media), Cosmic Jam (Entertainment), and Catalyst Apps (Utilities & Productivity). Each has full ownership and the depth to go further than anyone else in its space.

Codeway HQ powers them all. One platform. One team that finds and grows builders. One set of guardrails. Every idea born here starts with an unfair advantage: the platform, the people, and the profits of every product before it. That's the system.

Turns out you can do both.

Move like an indie. Hit like a giant.

About the Product

Learna is our AI-powered language learning app - one of the top players in its category globally and a genuine challenger to the biggest names in the space. We're building a smarter, more engaging way to learn a language, powered by deep AI and a relentless focus on the learner experience, and we're scaling fast across markets and languages. You'll be joining a product with real momentum inside a studio behind multiple top-charting apps.

Position

At Codeway, creative is the single biggest lever on growth. The majority of our marketing budget goes to user acquisition, and the quality of our ad creative decides what an install costs and how far we can scale and in a category as competitive as language learning, the creative that wins the first three seconds is what wins the market.

The Senior Creative Marketing Manager owns that lever for Learna. This is not a decoration-around-the-campaign role and it's not pure execution , it's the person who sets the creative strategy for the product, turns market and performance signal into concepts that win, and builds the process that lets a creative team ship winners consistently and at scale. You'll sit at the intersection of creativity, performance marketing, and AI, working shoulder-to-shoulder with growth managers and the marketing art team.

You'll bring a point of view, come to the table with ideas already thought through, and let the data decide - including when it kills your favorite concept.

What You'll Do

Own the creative strategy. Shape and drive the creative strategy for your product, and take real accountability for how it moves ROI, CPI, and spend efficiency.

Read the market. Monitor the advertising market and competitors closely, spotting what's working, the recurring patterns behind it, and the trends worth acting on this week - not next quarter.

Turn signal into ideas. Generate ad creative concepts and bring them to brainstorms already thought through, grounded in performance data and competitor intelligence rather than gut feeling alone.

Own the testing framework. Architect and ruthlessly execute Learna's creative testing methodology - matrix testing, element isolation - moving hypotheses to data-backed conclusions and knowing exactly why a creative won or lost, down to the second. Decode winners (hook, retention, setup) and share the takeaways so the whole team gets sharper.

Build the system. Design and improve the creative production pipeline so the team ships high-quality, high-volume output faster and without chaos - integrating AI tools and automating the repetitive parts.

Push AI boundaries. Lead the charge from traditional asset creation to an AI-first production mentality, actively experimenting with the latest generative tech (Nano Banana, Veo3, Sora, Kling, and more, with unlimited credits) to keep Learna at the cutting edge.

Collaborate and own. Partner tightly with growth and the marketing art team, take proactive ownership of your work from brief to delivery, and thrive in fast feedback loops.

What You'll Bring

Proven track record (4-5+ years). At least 4-5 years in performance creative marketing, user acquisition, or short-form content direction within high-volume, creative-heavy industries (mobile gaming, consumer apps, or fast-paced DTC/agencies).

A portfolio of winners. Not just a portfolio : a track record of scaling campaigns. You can point to concepts you conceived and directed that hit real scale and drove business growth, and speak to how they performed.

A results lens. You look at creatives through the lens of outcomes, not just aesthetics, with a solid command of the metrics that matter , hook/thumb-stop rate, CTR, CPI, ROAS.

Scientific creative testing. You know how to isolate variables - systematically testing hooks, visual styles, pacing, and CTAs with structured frameworks (e.g. matrix testing) to find statistical winners without burning budget.

AI production obsession. Genuinely obsessed with Gen-AI and workflow optimization. You've actively built tools like ComfyUI, Runway, Kling, or ElevenLabs into a daily production engine - cutting asset-generation time and multiplying variations - not just tried them.

Market intelligence. Command of market-monitoring and competitor-analysis tools (Meta & TikTok Ad Libraries, Sensor Tower, and similar), or the ability to pick them up fast.

Systems thinking. The instinct to turn messy creative workflows into clear, scalable systems, ideally with experience building pipelines or leading/mentoring creatives.

Self-direction. You move without waiting for constant guidance and are comfortable operating in a fast-changing environment with no ready-made instructions.

Craft foundation. Strong visual instinct - pacing, composition, and what makes a hook actually land - with a working command of tools like After Effects, Premiere Pro, and Figma.

Communication. Clear, collaborative, and open to constructive criticism.

Nice to Have

• Experience leading a distributed or in-house creative team.

• Background in marketing automation or creative operations at scale.

• A portfolio of paid-social / UA creative you can speak to - bonus if you can speak to how it performed.

WHAT WE OFFER

· Top of the market compensation package: Long story short, we take care of you.

· A Meal Compensation. That is actually enough for a decent & nutritious lunch, we’re not following the industry standard.

· Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.

· Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet.

· Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.

· Sport Activities Support. We care about your physical wellbeing and support your gym membership.

· Flexible Schedule. This isn’t a “clock in, clock out” company. We care about your productivity, not tracking every minute you’re on site. It’s up to you to always be responsible with your work, no matter where you are or what schedule you’re keeping.

· English Course Support. Be more global and perform best at your work.

· A Top-Notch Office. Located at the heart of Barcelona in the iconic Edifici Estel.

· Codebrew. Yes, you’ve heard it right: We love coffee so much that we’ve built our own coffee shop inside our office, where we also provide healthy snacks at all hours.

· Free Breakfast & Lunch. At Codebrew - every day.

· No Dress Code. Dress as you like.

· Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.

· Gaming Area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.

· Software Support. Subscription to any software you might need to perform at your best.

· Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation.

Recruiting Process

We keep our process short and transparent:

Application → Recruiter Interview → Hiring Manager Interview → Case Study → Final Interview → Offer