Area Sales Manager

Ready to turn great coffee into strong business results? Join us and make a visible impact working with us at COFFEX COFFEE (M) SDN BHD, a supplier of quality beans and coffee machines serving hotels, cafes, restaurants and corporate clients. We care about helping our partners serve better coffee while building reliable commercial relationships across the Northern Region.

As an Area Sales Manager you will be a builder: you will design and scale a regional sales playbook that covers strategy, forecasting and pipeline management. You will lead customer demos, manage distributor relationships, negotiate hotel contracts and translate field feedback into practical product improvements. Your daily work keeps the sales engine running and grows our market share with clear, measurable targets.. 

Responsibilities

• Develop and implement a comprehensive sales strategy to achieve revenue targets within the Northern Region.
• Identify and pursue new business opportunities, including potential partnerships and distribution channels.
• Conduct product demonstrations and presentations to potential clients, showcasing the features and benefits of our coffee machines and beans.
• Drive sales of coffee machines and coffee beans to a diverse clientele, including hotels, cafes, restaurants, and corporate clients.
• Negotiate and manage contracts with hotels to secure long-term business relationships.
• Explain the technical and functional aspects of a product or service to users.
• Build and maintain strong, long-lasting customer relationships by understanding their needs and providing tailored solutions.
• Communicating customer requirements to product management teams.

Requirements

Requirements:

• Bachelor’s degree in Business, Marketing, or a related field.
• Malaysian citizen only
• At least 3–5 years of sales experience. Candidates with experience in the coffee industry, particularly in coffee bean supply, coffee manufacturing, commercial coffee machine supply, or coffee solutions serving the HORECA and corporate sectors, will have an added advantage.
• Excellent communication, negotiation, and interpersonal skills.
• Passion for coffee and a deep knowledge of coffee machines and beans is a plus.
• Self-motivated, goal-oriented, and able to work independently.

Skills

Sales Strategy, Sales Management, Strategic Negotiations, Customer Communications Management