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Location
In office (Bangkok)
Seniority
Senior · 5+ years exp
Visa
Sponsors visas in United States, Ireland; no register of this country names it
Employment
Full-Time

Confirmed on the employer's own hiring board on Nov 10, 2026. First seen by Alion on Nov 5, 2026. Cognex scores B on the Alion truth index.

Overview
Company
Impact
Profile match
Cognex is a Natick, Massachusetts-based maker of machine vision systems, vision software, sensors and industrial barcode readers used in manufacturing automation and logistics. Founded in 1981 and listed on Nasdaq, it serves manufacturers worldwide with applications such as defect detection, assembly robot guidance and part tracking, through offices across the Americas, Europe and Asia and a network of integration and distribution partners. It hires territory and account sales engineers, applications and software engineers, production technicians and engineers, SAP, finance, tax and supply chain specialists in Natick, Cork, Budapest, Noida and Bac Ninh.
Backed by Inveready, InterVest

Job Description

Key Responsibilities

Team Leadership & Management (50%)

  • People Management: Direct, mentor, and coach a regional team of ADRs across Korea, Japan, China, and India to achieve monthly and quarterly pipeline targets.
  • Performance Optimization: Conduct regular 1-on-1s, pipeline reviews, and call/email coaching sessions to upskill the team on regional ABM strategies.
  • AI & Tech Stack Governance: Oversee the team’s usage of AI automation tools and intent platforms; ensure regional compliance with data logging and CRM integrity.
  • Regional Calibration: Tailor outbound strategies to respect localized business etiquette and purchasing workflows across diverse Asian markets.

Individual Contribution & Execution (50%)

  • KPI Contribution: Execute localized outbound campaigns
  • ABM Outbound Strategy: Execute highly tailored multi-channel campaigns (phone, email, social selling) targeting tier-one accounts within your assigned patch.
  • On-Site Seminar Support: Drive attendance for regional on-site seminars by targeting local corporate accounts and partnering with field teams.
  • Account Mapping: Research complex industrial hierarchies to pinpoint key decision-makers (Plant Managers, Automation Engineers, Maintenance Directors).

Essential Functions & Technical Alignment

  • AI & Automation Agent Management: Supervise, review, and optimize automated outbound/inbound digital agents; tweak sequences and manage intent-trigger responses.
  • Sales & Marketing Alignment: Maintain a tight collaboration cadence with Field Sales Directors and Account Engineers to align on target accounts and regional priorities.
  • Intent-Driven Prospecting: Utilize intent intelligence platforms to identify accounts showing active buying signals and deploy rapid-response outreach.
  • Technical Product Expertise: Maintain domain knowledge of Cognex machine vision systems, AI software, industrial sensors, and barcode reading solutions to effectively qualify customer applications.

Key Performance Indicators (KPIs)

Your performance and impact will be measured across the following core metrics (with individual targets scaled to a 50% player-coach level):

  • Target Account Engagement: Number of net-new relevant contacts and qualified meetings secured within designated target ABM accounts.
  • New Target Account Acquisition: Success rate in penetrating and opening previously unengaged priority target accounts.
  • Pipeline Contribution: Total dollar value of qualified sales pipelines generated through outbound efforts and optimized automation sequences.

Job Requirements & Qualifications

  • Location & Travel: Must be based in the ASEAN region, with a strong preference for Thailand. The ability to travel quarterly across the assigned territory is required.
  • Experience: 5+ years of B2B sales/account development experience in technology, industrial automation, or a related field, with 2+ years in a senior, team lead, or management capacity.
  • Regional Capability: Proven experience managing or working across highly matrixed Asian markets (Korea, Japan, China, India).
  • Languages: Professional fluency in English is required; additional proficiency in Thai, Mandarin, Japanese, or Korean is a strong asset.
  • Tech Savvy: Advanced proficiency with modern sales tech stacks (CRM, intent intelligence platforms, and AI-driven sequence automation).

Additional Job Description

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