Marketing Operations Manager

Description

Today’s world is crime-riddled. Criminals are everywhere, invisible, virtual, and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough…

Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.

For nearly 30 years, the incredible minds at Cognyte around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends and help make the world a safer place with leading investigative analytics software solutions.

We are defined by our dedication to doing good and this translates to business success, meaningful work friendships, a can-do attitude, and deep curiosity.

We’re looking for a hands-on, highly technical and automation-driven Marketing Operations Manager who enjoys setting up workflows, connecting tools, and fixing day-to-day operational issues and making sure data, setups, and automations are accurate, consistent, and working as intended.

This role is focused on execution - building and maintaining workflows, managing data, setting up campaigns, troubleshooting issues, and making sure our marketing operations run correctly day to day.

As a Cognyter you will:

• Work hands-on in HubSpot every day, building and maintaining workflows, lists, forms, properties, reports, scoring models, and lifecycle automations.
• Set up and execute email campaigns and nurture flows, including segmentation, build, QA, testing, scheduling, and reporting.
• Maintain HubSpot data hygiene, including database cleanup, properties, naming conventions, user setup, and ongoing data checks.
• Manage lead uploads, segmentation, routing, lifecycle stages, and Marketing → SDR/Sales handoffs.
• Support the HubSpot-Salesforce integration and troubleshoot sync errors, workflow conflicts, data issues, and integration failures.
• Set up the operational side of webinars, including registration, integrations, tracking, lead processing, and follow-up.
• Build and maintain AI-driven and automated workflows for repetitive marketing and operational tasks.
• Regularly review existing workflows and automation to identify errors, outdated logic, or opportunities to simplify processes.
• Create and maintain documentation and best practices for workflows, processes, and system setup.

Requirements

For that mission you’ll need:

• 2-3 years of hands-on Marketing Operations / Marketing Automation experience, preferably in B2B.
• Strong hands-on HubSpot experience
• Experience working with Salesforce and CRM integrations - an advantage.
• Comfortable working with data, spreadsheets, system configurations, and repetitive operational tasks where accuracy matters.
• Strong troubleshooting skills and the patience to investigate why something isn't working.
• Experience using AI and automation to improve operational processes.
• Highly organized, detail-oriented, and comfortable managing multiple executional tasks independently.
• Experience with APIs, webhooks, HTML, or integration tools is a plus.