Digital Marketing Manager

Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with the organisation's business and brand objectives.
• Manage and oversee all social media platforms, including Instagram, Facebook, TikTok, X, LinkedIn, and YouTube.
• Develop and manage content calendars, ensuring consistent, engaging, and strategic digital communication.
• Plan, execute, and optimise paid digital advertising campaigns across Meta, Google, TikTok, and other relevant platforms.
• Drive online visibility, audience growth, engagement, ticket sales, event bookings, and customer acquisition.
• Oversee website content, updates, search engine optimisation (SEO), and overall digital user experience.
• Monitor digital marketing performance using analytics tools and prepare regular performance reports.
• Collaborate with the creative team, graphics artists, videographers, and content creators to develop compelling digital campaigns.
• Develop and execute email marketing, database marketing, and customer engagement campaigns.
• Identify digital trends, audience insights, and emerging marketing opportunities relevant to the organisation.
• Manage digital marketing budgets and ensure effective allocation of advertising spend.
• Develop strategies to increase online conversions, promote ticket sales, and generate leads for the organisation's various business units.
• Maintain brand consistency and ensure all digital communications reflect the organisation's identity and values.

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• Minimum of 3–6 years of relevant experience in digital marketing, with proven experience managing brands or multiple digital platforms.
• Demonstrated experience developing and executing successful digital marketing campaigns.
• Strong knowledge of social media management, paid advertising, SEO, email marketing, and digital analytics.
• Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and relevant social media management tools.
• Experience managing marketing budgets, campaign performance, and digital marketing KPIs.
• Strong copywriting, communication, and content strategy skills.
• Excellent analytical, organisational, and project management abilities.
• Ability to manage multiple campaigns, work with creative teams, and meet deadlines.

Key Skills:

• Digital marketing strategy and campaign management
• Social media management and growth
• Paid advertising and media buying
• Search engine optimisation (SEO)
• Content strategy and digital storytelling
• Email marketing and automation and customer relationship management
• Website management and optimisation
• Marketing analytics and performance reporting
• Lead generation and conversion optimisation
• Budget management and campaign evaluation