Principal Wholesale Marketing Specialist
ABOUT THE POSITION
The Principal Wholesale Marketing Specialist is responsible for supporting the development and execution of US Account Marketing plans for key wholesale accounts. This role plays a critical function in driving business growth by ensuring best-in-class marketing activations at account level. The role works closely with Sales team, to ensure alignment on brand, retail, and digital marketing strategies that enhance consumer engagement and sell-through. Success requires strong project management, cross-functional collaboration, and the ability to execute marketing programs that elevate the consumer experience while ensuring alignment with global brand priorities.
HOW YOU’LL MAKE A DIFFERENCE
Strategy Execution & Account Management
Define and align seasonal marketing plans, ensuring integration of product and brand priorities for key wholesale accounts.
Execute account marketing calendars to secure brand presence, share of space, and consumer engagement across key wholesale partners.
Collaborate with Key Account Sales to ensure marketing programs align with commercial objectives and sell-through priorities.
Support digital and social marketing strategies for accounts.
Serve as the key marketing contact for assigned accounts, ensuring marketing tools, campaigns, and activations are delivered on time and in full.
Retail & Digital Activation
Plan and execute in-store activations, product launches, and promotional campaigns in alignment with key seasonal priorities.
Partner with Creative team to ensure high-quality retail execution that enhances consumer engagement.
Work closely with retailers to drive sell-through, ensuring alignment between in-store and digital activations.
Maintain an understanding of key consumer trends, retail behaviors, and competitive market dynamics to inform marketing strategies.
Performance Measurement & Budget Management
Track and report on the effectiveness of marketing activations, leveraging data and insights to optimize future investments.
Ensure budget oversight and cost control, maximizing ROI on account marketing spend.
Collaborate with Finance teams to ensure efficient budget allocation and performance tracking.
Cross-Functional Collaboration & Leadership
Partner with internal stakeholders across Sales and Brand Communications to deliver cohesive consumer experiences.
Act as the consumer activation lead, providing input on marketing tools and assets required to drive engagement and commercial success.
Share best practices and work cross-functionally with Global teams to drive a consistent and scalable marketing approach.
Maintain strong relationships with retail partners, ensuring alignment on seasonal marketing priorities.
YOU ARE
A team player, effectively working with internal and external partners to set SOREL up for success.
Excellent at understanding high degree of complexity in dealing with new and sometimes unique processes and situations, as well as recurring situations.
Able to work both independently as well as on a highly collaborative team.
An excellent communicator with skills to establish positive working relationships across various levels and fields of expertise.
YOU HAVE
Typically requires 5-8 years of professional experience and strong competency with the various tools, systems, or procedures required to accomplish the job.
Bachelor's degree in Marketing, Business, Retail Management, or equivalent minimum 5-8 years proven documented account or wholesale marketing experience.
Strong knowledge of wholesale and retail business, account marketing, consumer engagement, and sell-through/profitability models required.
Exposure to retail design and visual merchandising skills and knowledge of in-store presentation is key.
Effectively manages budget, people, time & money. Uses information and financial data to make decisions and ensure profitability. Establishes and monitors key business and financial indicators.
Strong leadership and personal management skills required.
Exposure to and knowledge of wholesale retailers desired.
Must be able to work with internal department heads to generate ideas and concepts for account marketing programs.
Ability to travel 10-15% of time.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [email protected] with the Subject: Applicant Assistance Requested.