SVP, Revenue Marketing
Job Description
Location:
New York, NYCondé Nast continues to undergo a period of significant transformation. Under the leadership of the company's Chief Revenue Officer, Elizabeth Herbst-Brady, the Senior Vice President of Revenue Marketing (SVP, Revenue Marketing) is responsible for marketing efforts across all revenue streams - consumer, e-commerce and advertising.
The Senior Vice President of Revenue Marketing (SVP, Revenue Marketing) will focus on elevating brand presence, amplifying cultural moments, enhancing engagement, delivering creative solutions, and ultimately driving monetization.
This role oversees brand, B2B, client, and direct-to-consumer marketing strategies, creative development, production, and activation across all platforms. The ideal candidate will have the ability to blend the quantitative and qualitative sides of marketing to continuously evolve our go-to-market strategy. They will lead and develop a high-performing team and help create a more nimble organization that can move fast and support key revenue growth areas.
KEY RESPONSIBILITIES
Strategic Leadership
Transform the company's marketing activities by developing and implementing global, holistic, data-driven, strategies that align with company goals and drive revenue growth.
Build the identity and positioning of the company's iconic brands to increase demand and brand health KPIs.
Develop, optimize, and execute comprehensive marketing strategies for Condé Nast brands to support customer acquisition, subscription monetization, client activation, and B2B efforts across all platforms.
Team Leadership
Partner with key stakeholders to optimize revenue marketing structure, creating consistent roles and processes that will allow Condé Nast to deliver best-in-class creative initiatives while ensuring we operate efficiently and effectively.
Lead and operate with a global mindset to support the marketing organization's day-to-day operational and strategic aspects.
Build, manage, and motivate a high-performing marketing team which encompasses B2B, sales marketing / proposal development, brand marketing, creative, production across all platforms and events.
Foster a culture of creativity and innovation, encouraging new ideas and approaches.
Functional Responsibilities
Directly oversee marketing efforts related to consumer/subscription, e-commerce and advertising revenue growth. Ensure that all work is aligned with editorial vision for each of our brands.
Lead the team in ideation and execution of all creative marketing initiatives around brand and cultural moments; develop new initiatives and packages that resonate with advertisers and audiences, and drive paths to monetization.
Oversee the activation of marketing campaigns across all channels and platforms to ensure creative excellence and a holistic, data-driven strategy that aligns with company goals
Manage the revenue marketing budget and determine the appropriate investment level for all marketing efforts to achieve optimal results.
Analyze performance and ROI metrics to measure success, report to executive leadership, and inform future strategies.
Cross-Functional Collaboration
Work closely with leaders across Revenue, Editorial, Technology, and Business Strategy to define the holistic value proposition, channel, pricing, and packaging strategy.
Work closely with market Managing Directors and Editorial and Operations teams to help ensure the brands are being interpreted appropriately at the local level.
Share best practices across the organization to ensure holistic business growth.
DESIRED OUTCOMES
Unite and lead a high-performing, results-oriented, and intensely collaborative global revenue marketing team. Build a team capable of executing evolving strategies and achieving ambitious growth goals.
Capture and optimize the opportunities across Condé Nast's multiple revenue streams, including direct-to-consumer revenue (i.e., subscription, memberships), advertising, events and e-commerce
Calibrate, fine-tune and improve the identity and positioning of the global Condé Nast titles and offerings. Develop enhanced brand positioning and tell the right stories in ways that increase demand.
The expected base salary range for this position is from $420,000-$465,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.
In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.
What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.