Associate - Business Development

Department: Product & Technology

Experience: 1-2 Years

Location: New Delhi / South Extension

Employment Type: Full-Time

About the Role

We are looking for a dynamic and result-oriented Business Development Associate to join our Product & Technology Team. The ideal candidate should have 1-2 years of experience in business development, particularly in selling SaaS-based solutions, technology products, software applications, or IT services.

The candidate will be responsible for identifying potential clients, generating business opportunities, managing the sales pipeline, conducting product demonstrations, and converting prospects into customers. The role requires strong communication, negotiation, and relationship-building skills, along with an understanding of technology-driven products and solutions.

Key Responsibilities

• Business Development & Lead Generation

  • Identify and develop new business opportunities for the company's technology products, SaaS solutions, software applications, and IT services.

  • Research potential clients, target industries, and market segments to generate qualified leads.

  • Build and maintain a strong sales pipeline through cold calling, email campaigns, LinkedIn outreach, networking, and other channels.

  • Proactively reach out to prospective customers and decision-makers to introduce the company's products and solutions.

• Sales & Client Acquisition

  • Understand customer requirements and recommend suitable technology products and solutions.

  • Conduct product presentations and demonstrations to prospective clients.

  • Prepare commercial proposals, quotations, and presentations.

  • Manage the complete sales cycle, from initial prospecting and lead qualification to negotiation, closure, and onboarding.

  • Achieve monthly and quarterly business development and revenue targets.

• Client Relationship Management

  • Build and maintain long-term relationships with prospective and existing clients.

  • Follow up with leads, manage client queries, and ensure timely communication throughout the sales process.

  • Coordinate with internal Product, Technology, and Implementation Teams to ensure smooth client onboarding and delivery.

  • Identify opportunities for upselling and cross-selling existing products and services.

• Market Research & Reporting

  • Track industry trends, competitor offerings, and emerging technology solutions.

  • Maintain accurate records of leads, client interactions, sales activities, and pipeline status in the CRM.

  • Prepare periodic sales reports, lead status updates, and business development performance reports.

Requirements

Desired Candidate Profile

• Graduate in Business Administration, Marketing, IT, Computer Science, or a related discipline.

• 1-2 years of relevant experience in Business Development / B2B Sales, preferably in:

  • SaaS-based products and solutions.

  • Software applications and technology products.

  • IT services and software development.

  • Cloud-based platforms and enterprise technology solutions.

  • HRMS, CRM, ERP, or other business automation software.

• Prior experience in selling technology-driven products or software solutions is essential.

• Good understanding of B2B sales processes and client acquisition strategies.

• Excellent verbal and written communication, presentation, and negotiation skills.

• Ability to engage with business owners, senior management, and key decision-makers.

• Proficiency in MS Office / Google Workspace and CRM tools such as Zoho CRM, HubSpot, or Salesforce.

• Self-motivated, target-driven, and capable of working independently.

Key Competencies

• Business Development & Lead Generation

• B2B Sales & Client Acquisition

• SaaS / Software Product Selling

• Product Demonstrations & Presentations

• Lead Conversion & Negotiation

• Client Relationship Management

• Sales Pipeline & CRM Management

• Market Research & Competitor Analysis

What We Offer

• Opportunity to work with technology-driven products and innovative solutions.

• Exposure to end-to-end B2B sales and business development.

• Direct interaction with clients, business leaders, and decision-makers.

• Performance-driven growth opportunities and professional development.