Marketing Manager

Own marketing at a growing legal tech business - with real strategic input and the financial backing of a global software company

• Shape how Settify goes to market as we expand into new areas of law
• Startup autonomy, supported by the marketing resources of the LEAP group
• Hybrid Sydney-based role, 3 days in office

About Settify

We offer an AI-Assisted technology that helps people prepare and present their personal stories when they need legal help. We help law firms streamline the initial information-gathering process, saving time and providing an accurate account of what matters most.

We are a small, high-performing team with a strong focus on engineering and product.

We are part of the LEAP group of companies - the leading provider of legal practice management solutions globally. For over 30 years, LEAP has expanded across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland and New Zealand supporting more than 70,000 lawyers and their staff in small and medium sized law firms. We owe our success to our curiosity and commitment to our guiding purpose, to 'Help lawyers who help people'.

The Role

As Settify's first Marketing Manager you'll be joining us at an exciting time as we look towards the next phase of growth. Think global expansion to service customers in new areas of law. We already know the business outcomes we're aiming for, so we'd like for you to come in and assess how we get there from a Marketing perspective. You'll be helping to define where we are, work out what's needed, and lead the work to deliver it.

This is a hands-on generalist role in a scale-up and each day can bring something new. One day you might be helping with our brand partnerships, and the next it could be coordinating email marketing campaigns and producing a webinar series! You'll do all of this in an autonomous, tight knit team alongside people who genuinely care about the impact on the global legal landscape.

What you'll do

• Assess Settify's marketing needs and build a plan that ties activity directly to commercial goals
• Build and maintain a consistent, scheduled presence on LinkedIn and social media, across organic and paid channels
• Create campaign and brand content, including social posts, ads, video, EDMs and collateral
• Partner with LEAP's marketing team to launch and run a regular webinar series, ensuring the right firms register and the right people present
• Plan and run EDM campaigns in Salesforce Marketing Cloud to drive registrations, engagement and feature adoption
• Work with Customer Success to build action plans that lift adoption
• Lay the groundwork for outbound marketing to firms outside the LEAP ecosystem, turning cold audiences into a warm pipeline for the sales team
• Lead branding work that reflects where Settify is today and raises our profile with small to medium law firms

What we're looking for

• 5+ years of marketing experience, including time in a marketing manager or similarly autonomous role
• B2B marketing experience, ideally marketing to professional services audiences such as legal, accounting or financial services
• Hands-on experience with Salesforce Marketing Cloud or with similar CRM systems
• Experience running paid and organic social campaigns, particularly on LinkedIn
• Experience producing webinars, events or EDM programs that drive registrations
• Confident designing assets in Canva, Figma or similar design software
• Strong stakeholder management skills and experience working across multiple teams or business units
• A generalist skill set; comfortable moving between strategy, content creation and campaign execution

You are the type of person who

• Takes ownership and works independently
• Quickly understands the commercial goal behind the work and plans accordingly
• Is collaborative and happy to ask a colleague for their opinion, and to offer yours
• Gets ahead of what's coming rather than reacting to it

Settify is an inclusive, people-first company committed to breaking down institutional barriers that keep people from reaching their potential. If you meet some, but not all the requirements above, we encourage you to still submit your application.

Why Join Settify?

• Early scale-up phase: Be part of the foundation team as we grow, with genuine ownership over how Settify shows up in the market.
• Make an impact. You have direct influence on product direction.
• Your work matters. Helping lawyers help people sits at the heart of everything we do. We solve real world problems that improve and support local, everyday law firms, so they can do their best work for the people in the communities they serve.
• Work with a group of authentic, passionate people who love what they do.
• Work closely with leadership and customers.
• Well-funded and global. We are a member of ATI, one of the largest international LegalTech companies.
• Flexible and hybrid working. We'd like to find this person in Sydney, but we want you to work in a way that suits you and we're open to flexible arrangements that support you.
• Grow your career with us. Our founder Christian Beck has been building legal tech businesses for over 30 years. There are opportunities galore to expand your career based on where your interests lie. We're not afraid to pivot based on market conditions - you will always have the opportunity to stay ahead of the curve and do your best work here.
• Have fun with us. Celebrations, socials, sports teams, and access to sailing and yacht events.
• We value your well-being - enjoy an additional paid wellbeing day every year, free gym membership, and weekly massages in the office. We'll throw in catered lunch or breakfast 4 days a week.
• Access to LEAP Home - a program unique to LEAP to support you in buying your primary residence.