Sales Representative
Confirmed on the employer's own hiring board on Oct 16, 2026. First seen by Alion on Sep 24, 2026. Charoen Pokphand Foods scores A on the Alion truth index.
Job Purpose
- To drive domestic sales growth of premium Vannamei shrimp by acquiring new customers, developing existing accounts, achieving sales and collection targets, and building sustainable customer relationships across the foodservice, retail, wholesale and distribution channels
Job Description
- Grow Domestic Sales
Achieve agreed sales revenue, volume and gross-margin targets. Develop new customer accounts and expand sales with existing customers. Identify opportunities across HORECA, restaurants, seafood distributors, wholesalers, retailers and other foodservice channels. Prepare sales forecasts and maintain an accurate sales pipeline.
- Build and Manage Customer Accounts
Establish strong relationships with purchasing managers, business owners, chefs and key decision makers. Understand customer requirements including product specifications, size, packaging, pricing, delivery and supply frequency. Manage customer enquiries, quotations, negotiations and order fulfilment. Monitor customer satisfaction and proactively address service or product issues.
- Drive New Business Development
Conduct systematic prospecting, cold calling, customer visits and lead generation. Convert qualified prospects into active purchasing accounts. Identify new market segments and geographic opportunities within Malaysia. Develop customer proposals based on product value, quality and commercial requirements.
- Strengthen Collections & Sales Discipline
Monitor customer payment status and follow up on outstanding receivables. Work closely with Finance and Operations to ensure order, delivery and collection alignment. Maintain accurate customer, pricing, sales and collection information in the relevant systems. Escalate credit or payment risks promptly.
- Represent the Company & Product Portfolio
Communicate product value propositions clearly to customers. Promote the company's seafood products, brands and future product offerings. Gather market intelligence on customer preferences, competitor pricing and market trends. Represent the company professionally and strengthen its presence in the domestic market
Education Description
- Bachelor's degree in Sales, Marketing, Business Administration, Food Science, Aquaculture, Fisheries or a related discipline
Experience
- 1-3 years of B2B / B2C sales, business development or account management experience, preferably in seafood, food & beverage, FMCG, foodservice, aquaculture or related industries.
Knowledge
- Demonstrated ability to prospect, acquire new customers and convert leads into sales.
- Commercial understanding of sales targets, pricing, margins, sales forecasting and customer collections.
- Valid Malaysia driving licence and willingness to travel for customer visits within the assigned domestic market
Skills Description
- Strong negotiation, communication, presentation and relationship-management skills
Key Performance Indicator
- Measurable sales revenue and volume contribution.
- New customer acquisition.
- Repeat orders from newly acquired customers.
- Healthy customer pipeline.
- Collection performance aligned with company requirements.