Head of Marketing

We are looking for a data-driven marketing leader to own the marketing and demand-gen funnel for our company. You’ll be responsible for defining and executing the company’s entire marketing strategy to drive awareness and, ultimately, high-quality leads for the sales team.

What you will do:

• Handle Crossing Minds’ marketing vision and roadmap
• Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team.
• Launch an analyst program to expand exposure to Gartner and Forrester and “get on the map” for solutions in our field.
• Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively.
• Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds.
• Create a repeatable and scalable process to feed the sales funnel, including measuring and tracking quality leads through relevant CTAs, web and social content, and sales promotions.
• Together with the product team, amplify awareness and education campaigns to turn them into impactful sales and lead-gen programs.
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Create shareable content appropriate for specific networks to spread both our brand and our content.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand-new audiences.

What you need to have:

• 5+ years of hands-on marketing experience in a B2B role.
• A scrappy can-do attitude to change online e-commerce experiences across the planet.
• Understanding of how to build and scale a B2B sales funnel.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Ability To create sales campaigns that communicate clearly to targeted audiences and while supporting our brand values and mission.
• An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
• Great analytic skills and thinking to maximize all outbound campaigns and budgets.
• Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.

Optional/ Bonus Skils

• Webflow
• Figma