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Salary
$65k – $144k per year (Estimated)
Location
In office
Employment
Full-Time
Overview
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Crown Equipment Corporation is a privately held American manufacturer of electric forklifts and warehouse trucks based in New Bremen, Ohio, producing reach trucks, order pickers, pallet trucks and tow tractors along with automation and aftermarket services. Founded by two brothers in 1945 and still led by the fourth generation of the same family, it builds most of its components in-house, is the fifth-largest forklift maker with 5.26 billion dollars in fiscal 2025 sales. The jobs listed here come mainly from its Australian business, which hires field and workshop forklift technicians, service managers, account managers, parts interpreters and credit officers.

About the Role

We are currently seeking a self-motivated and highly organised individual to join our team as the Sales Manager. In this position, you will share the responsibility for the performance of the Sales & Rental divisions across our Adelaide and Darwin customer network. This customer base includes local, national and international blue-chip accounts where a focus on high quality account management delivers the type of service our customers expect.

As the Sales Manager, the key focus will be managing the performance and development of our sales team, as they service and grow the customer base. Performance will be measured against set budgets with an emphasis on driving profitable business growth across designated revenue streams.

Requirements

Key opportunities for this role include:

  • Maintain and develop a sales culture of high performance and personal accountability
  • Promote passion for a large suite of products and service
  • Create an accountable, productive and positive environment for the Sales Team through strong leadership
  • Develop internal relationships with key stakeholders to ensure Crown consistently meets the needs of its customers
  • Recruit, develop and coach new talent coming into the Sales Team
  • Contribute as part of the Adelaide Management Team

Skills & Experience

  • Managed and developed a high performing Sales team
  • Consistently achieved and exceeded Sales targets
  • A proven track record of Capital Equipment or Industrial sector sales and service performance
  • A thirst for personal and team development via continuous learning
  • The ability to motivate and inspire
  • Had P&L accountability

Benefits

What sets us apart?

Crown’s history began when two brothers founded the Company in New Bremen, Ohio (USA) in 1945. Today, the fourth generation of the very same family continues to lead Crown in all of its operations across the globe. Being a family-owned and run business is evidenced by more than 200 employees reaching service milestones in our 20, 25, 30, 35, 40, 45 and 50 year categories in Australia alone, with more than 2,000 employees reaching a 25 year service milestone globally.

As a Company we want to continue to support our employees to be the best versions of themselves and that’s why, as a Crown employee you get to enjoy:

  • A benefits program which gives you access to discounts and cashback from over 400+ retailers nation wide.
  • Access to a health and wellbeing platform which supports your Mental, Physical and Financial goals.
  • Corporate Rates for Private Health Insurance.
  • An inclusive working environment.
  • An Employee Assistance Program for confidential counselling with chat, phone and face to face counselling options.

The Company

Crown Equipment is a well-respected global Materials Handling Equipment company which has enjoyed 50 years of success in the Australian market. The Company has operations in all Australian States and territories as well as many regional locations. The Company Brand is well known and respected in the marketplace and is supported by a customer value proposition based on highly skilled staff, quality products, strong service and parts back-up and leading-edge technology.

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