Sales Effectiveness Manager

Crystalia Glass LLC is a U.S.-based manufacturer and provider of premium glass solutions, specializing in custom glass partitions for residential, commercial, and institutional projects. We operate a full-cycle model - from design and manufacturing to sales, delivery, and installation.

We are strengthening our commercial function and looking for a Sales Effectiveness Manager to raise the quality of every client conversation, from needs discovery to closing and repeat sales. This is a hands-on, senior individual contributor role with no direct reports.

Employment Type:

• Full-time 8.30 am - 5 pm, NY (EST zone).
• Remote work.
• B2B contract (sole proprietorship status or corporate entity).

Key responsibilities:

Analyze performance

• Review calls and messages, using CRM history and AI, to assess discovery, qualification, value presentation, objection handling and closing, and whether call goals are achieved.
• Identify the root causes of performance gaps, set development priorities and pass process and CRM issues to the CRM & Sales Operations Manager.

Develop the team

• Run one-to-one and team call reviews, live call observation and product knowledge checks.
• Build development plans and train sales representatives in needs discovery, value presentation, objection handling, negotiation, closing and repeat sales.
• Coach team leads to apply shared quality criteria with their teams.
• Track whether new skills are used in real deals and whether repeated mistakes decline.

Sales standards and materials

• Audit, write and update scripts, objection guides, contact quality criteria and product arguments; pilot them with the team and agree commercial rules with sales leadership.
• Maintain the team skills map, call scorecard, list of common mistakes and a library of examples and exercises.

AI in sales work

• Build AI workflows for call preparation and role-play practice with feedback against agreed criteria; train the team, monitor usage and maintain instructions and templates.

Requirements

• 5+ years of experience in sales enablement, sales coaching or sales development in a comparable market, including owning the development of the sales team’s skills, not only supporting it.
• Hands-on experience bringing AI into a sales team’s daily work: building and testing the solution yourself, rolling it out and measuring the result; experience with any specific AI product is not required.
• Experience with a complex physical product with a long sales cycle.
• Strong understanding of phone and in-person sales; able to spot mistakes in calls and messages and link them to deal outcomes.
• Experience training sales reps in needs discovery, value presentation, objection handling, negotiation, closing and repeat sales.
• Experience coaching reps at different levels, checking that new skills are used in real conversations, and teaching team leads to coach.
• Experience creating scripts and sales guides that reps can adapt to the client.
• Confident use of CRM deal history and funnel data.
• Strong analytical skills: sets measurable improvement goals, compares results fairly and draws careful conclusions from data.
• Experience driving change through team leads without direct authority; clear writing; strong team player.
• Fluent English (C1/C2)

Nice to have

• Building an enablement function from scratch.
• Experience managing a team of sales representatives.
• Building a sales knowledge base from scratch.

Benefits

• Competitive base salary + performance-based bonuses.
• Full ownership of the sales enablement function in a fast-growing U.S. company, with the freedom to build it the right way.
• Direct influence on how the sales team sells, with results visible in everyday conversations and deal outcomes.
• Hands-on work with AI in real sales processes, not pilots that stay on paper.
• Joining a highly professional and dynamic team.
• Exciting experience working with prestigious clients in the US market.