Business Analyst - Media Domain
First seen by Alion on Sep 25, 2026.
About Cybage
Cybage Software Pvt. Ltd. is a technology consulting is a technology consulting organization specializing in outsourced product engineering services. As a leader in technology & product engineering space, Cybage works with some of the worlds largest Independent Software Vendors (ISVs). Our solutions are focused on modern technologies and are enabled by a scientific, data-driven system called Decision Mines for Digital Excellence
Key Responsibilities
Product Discovery & Requirement Analysis
- Collaborate with business stakeholders, customers, and leadership teams to understand product vision and business objectives.
- Gather, analyze, and document functional and non-functional requirements.
- Understand customer pain points and translate them into scalable product features.
- Conduct gap analysis and recommend product enhancements.
- Define business workflows, use cases, and process improvements.
Product Ownership
- Own and manage the product backlog.
- Define and prioritize Epics, Features, and User Stories.
- Create detailed acceptance criteria and ensure development teams clearly understand requirements.
- Work closely with engineering teams throughout the product development lifecycle.
- Participate in sprint planning, backlog grooming, sprint reviews, and retrospectives.
- Ensure product deliverables align with business goals and customer expectations.
AdTech Domain Expertise
- Understand and document requirements related to:
o Retail Media Platforms
o Commerce Media Networks
o Programmatic Advertising
o Real-Time Bidding (RTB)
o Supply Side Platforms (SSP)
o Demand Side Platforms (DSP)
o Ad Exchanges
o OpenRTB Integrations
o Header Bidding Solutions
o Prebid Server and Prebid Adapters
o Audience Targeting
o Campaign Management
o Ad Serving and Monetization
o Reporting and Analytics
Technical & Integration Responsibilities
- Work with architects and engineering teams to define technical requirements.
- Support integrations with DSPs, SSPs, Ad Exchanges, and third-party advertising platforms.
- Understand API specifications and integration workflows.
- Participate in solution design discussions and technical reviews.
- Review API documentation and data flow diagrams.
- Assist QA teams in defining test scenarios and validating business requirements.
Agile Delivery
- Act as the bridge between business and engineering teams.
- Facilitate requirement workshops and stakeholder discussions.
- Manage and maintain requirements in Jira.
- Track feature progress and ensure timely delivery.
Stakeholder Management
- Communicate effectively with product managers, engineers, architects, and business stakeholders.
- Present product updates and roadmap discussions.
- Resolve requirement ambiguities and conflicting priorities.
- Drive consensus across cross-functional teams.
Skills
Business Analysis