Marketing Lead / Head

Your mission will be to build a systematic marketing function that consistently generates inbound demand, turning marketing into a scalable growth engine rather than a set of one-off activities. You will be responsible for forming and scaling a high-performing team, growing it to 10+ people within a year.

As part of this role, you will expand marketing efforts into new geographies, launching and adapting strategies across 3-4 markets. Ultimately, your goal will be to transform marketing into a key driver of pipeline and revenue, making it a central force behind the company’s growth.

Requirements

• 5+ years in marketing, with 2+ years in management roles like Marketing lead, Head of marketing etc
• Proven experience building a marketing function in fast-paced invorments
• Strong content and inbound background: you have driven growth through content, PR, events, and collaborations, not primarily through paid channels
• Experience running marketing across international markets with adapted strategy per region
• Hands-on track record: you can name campaigns, funnels, and systems you personally built and launched
• Involvement in product marketing - positioning, GTM, use case development, or ICP work
• Deep understanding of how B2B inbound channels connect to pipeline and revenue
• Commercially minded: you think in leads, pipeline, and revenue - not just traffic and impressions
• Experienced in working with startups, SaaS, tech, consulting, or professional services environments
• Build owned media products - event formats, shows, video series, or branded programs
• Build and own the analytics infrastructure across all marketing activities
• Active user of AI tools in marketing workflows and can build them into team processes

Duties & Responsibilities

• Build and manage the marketing team (content, SMM, PR, partnerships)
• Hands-on execution of marketing activities
• Develop and execute content and inbound marketing strategy
• Own channels: content, PR, email, events marketing, partnerships, KOLs, website inbound
• Contribute to product marketing: positioning, packaging, ICP
• Adapt strategies across different markets, GTM
• Build and own the analytics infrastructure
• Implement the CRM system for marketing from scratch
• Drive AI automation across marketing workflows