Content Analytics Lead - KQED

Title: Content Analytics Lead (Temporary)

Schedule Format - Location: Hybrid - San Francisco

Pay Information: $95,525 - $119,406

Temporary Until - December 31, 2029.

Position Summary

KQED is seeking a Content Analytics Lead to serve as a partner to our content teams, studying content performance data, developing insights into what works, what doesn’t, and why, and making data-driven recommendations. Working under the Executive Director of Insights & Growth, this person will be responsible for reporting and briefings to review performance across all of our platforms, with an emphasis on digital growth within priority content verticals.

The person in this role will be first and foremost an analyst and tactical advisor to our content teams. The ideal candidate will go beyond basic reporting and apply data science and experimentation techniques to help us learn and improve.

We have a strong preference for candidates who can work hybrid three days a week in our San Francisco headquarters, but are open to considering a remote arrangement for candidates with an exceptionally strong track record of delivering performance insights to publishers.

KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling.

We value the contributions of marginalized people in society - including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people - and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.

KQED Code of Ethicshttps://www.kqed.org/about/code-ethics

The mission that drives us:

KQED provide citizens of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.

This role will work hybrid between working in KQED's newly renovated headquarters and working remotely.

Essential Functions

• Lead the design, build, and management of content analysis and reporting systems and procedures
• Analyze content data, produce reports on content performance, and generate insights into what drives performance
• Meet regularly with content leaders to present insights and learn about their needs
• Work with others to automate data collection and analysis where possible
• Respond to ad-hoc data and analysis requests from other departments
• Other duties as assigned

Qualifications

• Demonstrable experience analyzing and reporting on content data, including social media, YouTube, and/or podcasts
• Demonstrable experience delivering data-driven insights to content teams
• Excellent LLM prompting skills and familiarity with agentic AI products (Cowork/ChatGPT Work, Codex/Claude Code, etc.)
• Bonus points for meaningful data science experience (especially linear models, classification, clustering, time-series analysis, and seasonal decomposition)
• Exceptional interpersonal and communication skills, and ability to communicate complex concepts to senior and non-analytical audiences

Physical Demands

• Ability to lift a minimum of fifteen (15) pounds;
• Ability to exert maximum muscle force to lift, push, pull or carry;
• Ability to use abdominal and lower back muscles over time without fatigue;
• Ability to stand and/or sit for extended periods;
• Ability to bend, stoop, stretch, twist, sit, and reach;
• Fine motor skills;
• Good visual and auditory acuity.

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully.

NOTE: This job description is not intended to be all-inclusive. Employees may be required to perform other related duties as necessary to meet the ongoing needs of this organization.