Marketing Automation Specialist

Key Requirements

• 3-5years of experience in marketing automation, email marketing, and web development.
• Strong working knowledge of Adobe Marketo; certification is an advantage.
• Experience in B2B prospecting, CRM management, lead nurturing, and outbound email campaigns.
• Proficiency in WordPress development and SEO
• Familiarity with web analytics, campaign attribution, UTM tracking, and conversion optimization.
• Strong data analysis skills, including Excel reporting, campaign performance measurement, and audience insights.
• Experience with newsletter operations, responsive email design, and testing tools such as Email on Acid.
• Experience in B2B technology, SaaS, data/AI, IT consulting, or professional services is preferred.
• Excellent communication, analytical, and problem-solving skills, with a results-driven approach.

Key Responsibilities

• Design, execute, and optimise automated email campaigns, newsletters, and lead-nurturing workflows using Adobe Marketo.
• Manage B2B prospecting campaigns, audience segmentation, lead scoring, and outbound email infrastructure.
• Configure and monitor email authentication, sender reputation, deliverability, and contact list hygiene.
• Build responsive email templates, landing pages, and web forms using HTML, CSS, JavaScript, PHP, and Bootstrap.
• Develop and maintain WordPress websites, including themes, plugins, SEO, security, and performance optimisation.
• Manage CRM platforms and integrations, particularly Microsoft Dynamics, including API connections and lead synchronisation.
• Implement campaign tracking, UTM parameters, conversion events, and web analytics to measure marketing effectiveness.
• Analyse campaign, audience, and website data using Marketo reporting and Excel (PivotTables, VLOOKUP) to identify performance gaps and optimisation opportunities.
• Conduct email testing, A/B testing, and landing-page optimisation to improve engagement and conversion rates.
• Manage domain setup, DNS records, hosting, FTP, and cPanel operations, collaborating with technical teams where necessary.
• Maintain documentation of marketing automation workflows, integrations, campaign assets, and processes.
• Collaborate with Marketing, Sales, and Business Development teams to support B2B demand generation and business growth.