Integrated Media Supervisor

The Integrated Media Supervisor position will be responsible for the planning and stewardship of all media strategy, inclusive of traditional and digital, and be client-facing for multiple Davis Elen clients.

Direct Report

The position will be reporting directly to the Media Director, Strategy Planning & Data Analytics.

Responsibilities

• Supports Media Director in the development of media objectives, strategies, tactics and channel selection
• Develop digital or traditional media/audience outreach strategies for desired client KPIs
• Create strong working relationships with clients
• Helps manage traditional and digital teams for a holistic approach
• Researches and gathers data to assist in the preparation of media planning
• Aids in the development of target consumer profiles
• Evaluates and sets communication goals by channel, and holistically
• Evaluates wide range of media vehicles to determine plan application
• Generates and maintains planning documents such as flowcharts, budgets, program POVs and market landscapes
• Keeps current on media trends
• Responsible for holding buyers responsible for hitting comm goals and producing the best schedules possible

Qualifications

• Bachelor’s degree (B.A.) Marketing, Communications, Advertising or related field
• Minimum 3 years agency/media planning experience
• Experience in organizing sports marketing and or consumer engagement programs
• Strong leadership skills capable of leading and developing strategic direction
• Strong understanding of media fundamentals
• Strong affinity for/knowledge of traditional and e-sports

• Strong knowledge of MS Suite (Word, Excel and Powerpoint)
• Strong written and presentation skills
• Proficient in Campaign Manager 360
• Knowledge and experience with Strata/SBMS, Advantage, Centro Basis a plus
• Proficient in IMS, Simmons, Scarborough, Rentrak, as well as planning tools such as Clear Decisions, Kantar, MediaTools)