Associate Director, Digital (수석 부장)
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Key Responsibilities
Client Leadership & Strategic Counsel
Lead the overall day-to-day management of the Hanwha global communications account, ensuring strong client partnership, proactive counsel, and high-quality delivery.
Serve as a senior point of contact for the client across integrated digital and communications workstreams, including social channels, website/newsroom, newsletter, paid media, content partnerships, research, awards, executive/profile-related work, and global licensing-related support.
Provide strategic recommendations that connect client business priorities with communications, digital, content, and channel strategies.
Anticipate client needs, identify risks or opportunities early, and guide the team toward solutions that are practical, strategic, and aligned with global standards.
Support senior leadership in account planning, annual/quarterly strategy development, scope management, and client relationship building.
Integrated Digital & Content Strategy
Oversee integrated content and digital strategy across key channels including YouTube, Facebook, LinkedIn, website/newsroom, newsletter, short-form content, and paid media.
Guide the team in developing content strategies that are relevant for global audiences and aligned with the client’s corporate narrative, industry priorities, and brand positioning.
Ensure strong editorial and quality control across content outputs, including social content, PR materials, newsroom articles, newsletters, videos, and campaign assets.
Work closely with Editorial and Creative Studio teams to ensure that content is strategically sound, creatively effective, and delivered on time.
Drive continuous improvement by reviewing channel performance, audience insights, content effectiveness, and paid media results.
Account Operations & Project Management
Lead overall account operations, including workstream coordination, workflow management, team resourcing, timeline management, budget tracking, and issue escalation.
Ensure clear roles and responsibilities across channel leads, content leads, paid media leads, website/newsroom leads, editorial partners, creative teams, and external vendors.
Oversee complex multi-workstream deliverables involving internal Edelman teams, global/regional stakeholders, client teams, and external partners such as digital solutions providers.
Maintain high standards for operational discipline, including status reporting, meeting agendas, action tracking, approval processes, and delivery timelines.
Support budget planning, fee management, and scope tracking in close coordination with senior leadership and finance/operations teams.
Team Leadership & People Management
Manage and mentor a multi-level account team, providing clear direction, feedback, coaching, and support.
Create an effective working rhythm across the team to ensure accountability, collaboration, and quality.
Help junior and mid-level team members strengthen their skills in client communication, digital strategy, project management, content planning, and reporting.
Foster a positive, collaborative, and solution-oriented team culture, especially across cross-functional teams and partner groups.
Identify team capacity issues, resource needs, and development opportunities, escalating where appropriate.
Quality Control & Risk Management
Ensure all client-facing materials meet Edelman standards for strategic clarity, accuracy, writing quality, formatting, and professionalism.
Review and guide sensitive or high-visibility deliverables, including executive communications, corporate content, strategic recommendations, reports, and presentations.
Manage approval processes and help the team navigate complex client feedback, internal reviews, and stakeholder alignment.
Identify potential risks related to timelines, quality, scope, client expectations, or reputational sensitivity, and recommend solutions.
Required Qualifications
Approximately 8-12+ years of experience in communications, PR, digital marketing, integrated communications, corporate communications, or agency account management.
Strong experience managing large-scale corporate or B2B accounts, preferably involving global clients and industrial sectors.
Proven ability to lead integrated workstreams across digital, social, editorial, website, paid media, content, and reporting.
Proven experience managing sizable annual client budgets across complex, multi-workstream accounts, including forecasting, scope management, vendor/partner cost oversight, and budget reporting.
Strong client management skills, including the ability to provide strategic counsel, manage expectations, lead meetings, and build trusted relationships.
Excellent project management skills with the ability to manage multiple workstreams, deadlines, stakeholders, and deliverables simultaneously.
Strong understanding of social and digital channel strategy, content planning, paid media coordination, and performance reporting.
Excellent writing, editing, and presentation skills in English and Korean.
Experience managing and mentoring junior and mid-level team members.
Ability to work effectively with cross-functional teams, including editorial, creative, digital media, analytics, production, and external partners.
High attention to detail, strong judgment, and the ability to maintain quality under tight timelines.
Preferred Qualifications
Experience working with global or regional communications teams.
Experience managing corporate newsroom, website, newsletter, executive profile, awards, or thought leadership programs.
Understanding of B2B communications, corporate reputation, public affairs, ESG/sustainability, energy transition, defense, maritime/ocean industries, or advanced technology sectors.
Experience with digital analytics platforms, social media performance reporting, paid media reporting, GA/website analytics, or dashboard-based reporting.
Previous experience in a global PR agency or integrated communications agency environment.
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.