Associate Specialist, Marketing (Vans)

• MAIN RESPONSIBILITIES - VM - DTC B&M . IN-STORE VM PLANNING AND EXECUTION WITH SEGMENTED PLANS ALIGNING RETAIL MARKETING STRATEGY (DTC 80 DOORS). . WORK TOWARDS MEETING RETAIL KPI’S THROUGH IMPACTFUL IN-STORE MESSAGING VIA MONTHLY PRODUCT MARKETING MOMENTS. . CONTINUE TO TEST AND LEARN ELEVATED/LOCALIZED VM AND ENHANCED STORY TELLING IN STORES TO BE MORE COMPELLING AND ENGAGING. . STORE OPENING PROJECT SUPPORT THROUGH LAYOUT AND VM ZONING PLANNING, AND EXECUTION . RETAIL VLS (VANS LEADERSHIP SUMMIT) VM PLANNING AND EXECUTION SUPPORT - VM - DTP WHOLESALE ACCOUNTS . ALIGN WHOLESALE CHANNEL NEEDS AGAINST MONTHLY VM NEEDS AND DRIVE GLOBALLY ALIGNED PRODUCT MARKETING MOMENTS. . ABC MART OFFLINE STORE IN-STORE VM PLANNING AND EXECUTION (152 OFFLINE DOORS) . DEVELOP AND MANAGE ELEVATED RETAIL ENVIRONMENT AND WHOLESALE STORE - IE. WORK WITH WHOLESALE TO ENSURE RIGHT ASSORTMENTS . WHOLESALE TRADE SHOW VM PLANNING AND EXECUTION SUPPORT - VM TRAINING . EXECUTE STRATEGY FOR VM ROUNDING, UTILIZING 3RD PARTY RESOURCES TO EFFECTIVELY PROVIDE VM SUPPORT ON MONTHLY BASIS. . EXECUTE SEASONAL VM TRAINING FOR STORE STAFF TO DEEPEN UNDERSTANDING OF KEY PRODUCT MARKETING MOMENT HIGHLIGHTS. (VLS/ON-SITE VM TRAINING) . ESTABLISH AND ALIGN VM GUIDELINE AND PROVIDE MONTHLY STORIES VM GUIDELINES TO STAFF AND REVIEW VIA MONTHLY AUDIT PROGRAM
• SUPPORT RESPONSIBILITIES -RETAIL MARKETING
• COUNTERPARTS - Answers to Korea Marketing Lead

- Works with APAC Retail Marketing, Korea DTC, Korea DTP, VM Agency, Rounding Agency, DTC Store Managers, Wholesale Accounts

WHAT WE WILL BE LOOKING FOR IN YOU :

• Education: University degree or equivalent through experience in a relevant field
• At least 3-5 years of Visual Merchandising or Retail Marketing experience
• A deep understanding of the Vans brand, the action sport industry and street culture
• Collaborate with various stakeholders, with proven effective internal & external communications

Interaction:

* Exchanges standard/basic technical or nontechnical information with colleagues and immediate superiors and/or customers* May be a required to interpret or clarify technical information to aid understanding* Audience is generally knowledgeable about the subject matter* Conveys straightforward information to non-divergent audiences

Impact:

* Impact is limited to short-term team performance* Supports the achievement of goals through own personal effort* Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals

Accountability:

* Accountable for meeting own targets which impact the immediate work area* Accountable for meeting own targets which are often considered financially immeasurable* Work is reviewed periodically* Is aware of wider profitability issues