Performance Marketing

Dentalkart · Health Care · Mobile Games · 2 months ago
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Location
In office (India)
Seniority
Senior · 7+ years exp
Employment
Full-Time

Confirmed on the employer's own hiring board on Nov 11, 2026. First seen by Alion on Sep 11, 2026.

Overview
Company
Impact
Profile match

Dentalkart

Dentalkart is India's largest online dental store that provides premium dental equipment, instruments, materials, consumables, and laboratory products. Shop now for premium dental products at the best prices with COD, EMI, credit card, and debit card options.
dentalkart.com · HQ: New Delhi, India · Mobile Games · Health Care · Dental Products & Labs · Est. 2016
Tech stack of Dentalkart

We are looking for an experienced Performance Marketing Lead to own the complete paid acquisition strategy across web and app platforms. The role is responsible for driving profitable customer acquisition, maximizing return on ad spend (ROAS), optimizing campaign performance, and identifying scalable growth opportunities across digital channels.

  • Own and manage end-to-end paid acquisition across Google Ads, Meta Ads, and app marketing platforms.
  • Plan, execute, and optimize Search, Shopping, Performance Max, Demand Gen, Display, and Meta campaigns.
  • Manage marketing budgets while achieving revenue, ROAS, and CAC targets.
  • Continuously test creatives, audiences, bidding strategies, landing pages, and campaign structures.
  • Identify, validate, and scale new acquisition channels, including affiliate and partnership marketing.
  • Collaborate with Merchandising and Category teams to improve landing pages, product pages, and campaign profitability.
  • Monitor attribution models, customer acquisition costs, and campaign performance using analytics tools.
  • Drive data-backed decisions to improve campaign efficiency and business growth.
  • Prepare regular performance reports and actionable insights for leadership.

    • Requirements

  • 7+ years of experience managing Performance Marketing for E-commerce, Marketplace, Platform businesses, or Digital Marketing Agencies.
  • Hands-on expertise in Google Ads, Google Merchant Center, Performance Max, Shopping Campaigns, and Meta Ads Manager.
  • Strong understanding of attribution models, conversion tracking, ROAS, CAC, LTV, and digital marketing analytics.
  • Proven track record of scaling paid marketing budgets while maintaining or improving ROI.
  • Strong analytical and data interpretation skills.xperience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and campaign reporting tools.

    • Benefits

  • Competitive salary with performance-based incentives.
  • Opportunity to lead high-impact digital growth initiatives.
  • High ownership and direct exposure to senior leadership.
  • Fast-paced, high-growth work environment.
  • Career progression and leadership opportunities.
  • Health insurance coverage.
  • Employee discounts on Dentalkart products.
  • Paid leave and company holidays.
  • Learning and professional development opportunities.
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