Advertising Director

Job Description:

We are looking for a creative and hands-on Advertising Director to join Dentsu Performance Studio, specialising in creating high-converting performance video ads for leading brands. The ideal candidate should have a strong understanding of social media content, visual storytelling, and the ability to translate creative strategies into impactful video advertisements.

Key Responsibilities:

• Direct UGC, performance-driven, DVC, Hi-fi and Lo-fi video advertisements for social media platforms.
• Collaborate with Creative Strategists, DOPs, and Production teams to translate storyboards into compelling visual content.
• Manage end-to-end pre-production and production activities, including shoot planning, locations, models, props, and shot division.
• Ensure smooth shoot execution and maintain quality standards while adhering to timelines.
• Coordinate with post-production teams on editing styles, transitions, effects, and creative treatments.
• Maintain and update a library of creative references, master shots, and advertising inspirations.
• Manage multiple shoots and ensure consistent production delivery at scale.

Requirements:

• 2-3 years of experience in advertising agencies, preferably in ad direction or video production.
• Strong understanding of Instagram Reels, Meta Ads, UGC, and performance-driven video content.
• Creative vision and storytelling skills with an understanding of audience engagement and retention.
• Ability to work closely with creative, strategy, production, and post-production teams.
• Strong ownership, coordination, and problem-solving skills.
• Prior experience directing UGC or Meta Ads will be an added advantage.

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