Associate Integrated Planning Manager

Job Description:

- Lead integrated media strategy and planning across digital and other relevant channels.

- Collaborate with TV buying team, Digital, OOH, Data as brand lead to supervise all stages from receiving brief to developing proposal, media plan, report, post buy study in terms of its quality, accuracy, insightfulness and driving innovation.

- Translate business objectives into clear media strategies, investment approaches, and - actionable plans.

- Provide day-to-day strategic leadership and senior client management across key accounts.

- Partner with internal specialist teams to ensure integrated planning, execution, and optimization.

- Lead performance reviews, strategic recommendations, and client presentations.

- Support and guide junior planners to strengthen overall planning quality and team capability.

Requirements

• At least 6 years of experiences in media integrated planning. Digital experience is a must.
• Strong expertise in digital media platforms (SEM, social, programmatic, and display advertising).
• Data analytics skills, with experience in performance measurement and campaign tracking.
• Proficiency in budget planning, media investment optimization, and forecasting.
• Excellent client management, communication, and presentation skills.
• Advanced proficiency in Microsoft Office Suite (PowerPoint, Excel) and media tracking platforms.

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