Creative Strategist

oversee strategic work from the point of briefing through to final execution.

Most of all, we are looking for someone obsessed with looking beyond data findings to arrive at distinctive, interesting conclusions and

imperatives that drive and stimulate creativity across the agency in collaboration with the agency’s Head of Strategy.

Job Description:

Comfortable conducting extensive research on landscape and turning those findings into focused, usable

imperatives and unexpected insights.

Work closely with research teams to monitor tools for market, audience and trends, analysing data to help

inform strategic decisions and creative direction, for existing projects, new business and prospective work.

Experience writing briefs that encourage creative teams to look beyond conventions to deliver highly

distinctive work, with the personality & skills to lead team briefings.

Acts as a key figurehead for composing creative strategies across a variety of client types and projects,

grounded in a key skill of being able to arrive at the point in a focused, interesting way.

Contributes in a significant way to the ideation and creative development process beyond briefing, making

sure recommendations and responses are on brand and on strategy.

Support campaign and project lifecycle from briefing to final and ongoing execution. Work with Head of

Strategy and client servicing teams on the development of idea-led initiatives and tactics.

Create conceptual ideas that include a keen emphasis on delivering the idea convincingly and succinctly,

backed up by attention to detail and strong copywriting skills in Arabic and English.

Present strategies and concepts to internal and external stakeholders, nurture relationships with the strategy

and creative departments, and maintain dialogue to refine proposals.

Contribute to the agency’s connection into new trends and cultural moments across the region, emerging

customer behaviors and patterns, and creative opportunities, with an ability to recognise opportunities to

deliver against this for the agency and our clients.

Qualifications

• Minimum 4 years of experience in creative strategy. Experience in branding and comms projects is a bonus.

Proven ability to develop solid strategic foundations for creative campaigns, across GTM strategies and

other initiatives.

Excellent storytelling capabilities with an ability to bring focus and clarity to complex scenarios, and a

passion for making clear and convincing arguments for ideas.

• Fluent in Arabic and English (verbally and in writing).

Job Description:

Key responsibilities:

Has the overall responsibility for writing briefs and conducting briefings on several brands and the ability to mentor and train others in the same pursuits

Acts as a catalyst to creative and brand teams in seeking out new ways to add value to the brand and in identifying future opportunities

Demonstrates the maturity and leadership skills to become a key player in a collaborative, multi-disciplinary cross-agency team

Leverages data and insights to writes inspiring briefs and lead creative briefings with little supervision

Demonstrates a proficiency in the usage and translation of all types of data into leverageable insights to drive creative thinking and client growth

Is a knowledgeable leader for planners and associate planners and is able to help them grow in the discipline

Pro-actively seeks out opportunities to make the work better in a collaborative way

Builds strong relationships with middle level marketing clients and earns their trust and respect

Demonstrates and fosters a collaborative work environment in which ideas flourish

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