Director, Integrated Strategy (B2B)

Job Description:

YOUR MINDSET

You have developed fluency in disciplinesmost people keep separate. You don'tsee creative strategy, experience strategyand media strategy asdifferent languages. You see them as different expressions of the same brilliant strategic thinkingand that fluency informs everything you do.

You believe that the best creative ideas scale, that strategic coherence matters, and that you grow by collaborating with people who think differently than you. You contribute with conviction and follow-through. You help build a culture where people understand how their work fits into something biggerand you are here for more than your role. You understand that ideas and how they reach people are equally important-not one secondary to the other.

ROLE OVERVIEW

You will develop and execute a range of integrated strategy projects for one or two B2B brands. One of those brands is a multi-brand healthcare enterprisewhere you will translatingstrategic direction into inspirational insights and briefs that enable great creative, contentand experience execution to come together.

This role demands fluency in two disciplines that mostseparate: Brand Strategy and ConnectionsStrategy. You work from both perspectives simultaneously. You don'tjust translate between them,you hold them together with clear strategic thinking that helps them operateas one. You understand how strategy needs to live across earned, owned, and paid channels-including socialand influencer partnershipsand sales enablement.

You turn strategic direction into clear big ideasand briefs grounded in buying groupinsight and media possibility. You work with creativecontent, experienceand media teams to help them understand how their work fits together into a coherent whole and inspire both to think bigger and think together. You are the bold strategic voice in the room who helps teams see how their work connects and why that connection matters.

CORE RESPONSIBILITIES

Strategic Development - Ideas & Brief

• Translate strategic direction into powerful Catalyzing Ideas and briefs grounded in creative insight and contextual possibility

• Build the strategic rationale-not just what we'redoing, but why it matters and how it moves the business

• Develop brand worlds that breathe life into ideas-articulating character, conviction, and edges with specificity

• Help creative teams uncover the strategic insight that shoulddrive their work. Identifyhow ideas work across the full B2B lifecycle. Help media teams see how that idea scales. Understand how ideas need to live in social and influencer contexts

• Develop content and sales enablement strategies that support the buying experience - going beyond the expected to elevate the brand a thought leader in the category while optimizingfor LLMs

Strategic System Operationalization

• IdentifyWHERE ideas reach the rightbuying groups and HOW they show up in context-across paid media, owned channels, social platforms, and influencer partnerships

• Research and surface buyersignals that inform where and when strategy becomes relevant and urgent

• Understand signal stacking-how multiple signals cluster to create moments of greatest impact

• Help teams understand how their work feeds the whole and why that connection matters

Cross-Disciplinary Alignment & Leadership

• Work with creative, content, media, social, and influencer partners to ensure strategy translates consistently across all touchpoints

• Help creative teams understand the experiencestrategy and what'spossible. Help media teams understand creative strategy and what ideas demand. Bridge social and influencer thinking into the broader strategic conversation.

• Bridge creative and media conversations so both disciplines understand they'reworking from the same foundation

• Think alllanguages simultaneously-you are fluent in creative strategy, experience strategy, content strategyAND media strategy, weaving them together

Stakeholder Communication & Relationship Building

• Brief brand partners and internal stakeholders on strategy with clarity and confidence

• Be a reliable strategic voice partnersturn to when asking "how should this idea work?" or "how does this fit what we're doing?"

• Engage with senior team to gather input and ensure alignment with enterprise priorities

Team Contribution & Development

• Support team leadership by modeling integrated thinking

• Mentor junior strategists, helping them understand systems thinking, not just tactical execution

• Ask good questions that help teams think beyond their discipline

• Contribute to creating psychological safety where people challenge siloed thinking

Measurement & Learning

• Help monitorhow strategy translates in market and gather feedback for refinement

• Support measurement that tracks whether the system is working, using data as feedback not just reporting

• Contribute insights on how ideas are propagating and whether signals are clustering as predicted

WHAT SUCCESS LOOKS LIKE

• Your strategic briefs are clear, actionable, and inspiring. You are a student of great workand hungry to do your best work

• Creative, contentand media partners use your strategy as a real tool, not just a document. They understand how the two disciplines work together

• Teams understand the coherence in what they'rebuilding-how each piece connects to the whole. They think in systems, not just tactics

• You'vedemonstratedyou can develop strategy and help bring it to life in integrated ways

• Junior strategists learn systems thinking by working with you. You are an inspiring mentor to junior talent

• Measurement shows ideas propagating and signals clustering as predicted

• Relationships deepen because you bring perspective that helps partners operatemore strategically

KEY QUALIFICATIONS

Experience:

• 6-10 years strategy experience with demonstratedfluency increative strategy, content strategy, experience strategyAND media strategy

• Proven ability to develop and communicate breakthrough strategic thinking, not just execute briefs

• Track recordworking on B2Bbrands in complex strategic environments

• Experience working across creative, content, experienceand media functions

• Comfort engaging with senior stakeholders in strategic conversations

• Experience with social media platforms and/or influencer partnerships a plus

Intellectual Foundation:

• Understanding of how ideas propagate and land in culture-not just single-moment performance

• Ability to hold multiple perspectives, audiences, and signals in mind simultaneously

• Comfort moving between strategic thinking and tactical execution, between 30,000 feetand the work itself

• Understanding of signal stacking-how audience signals cluster to create moments of greatest impact

• Genuine curiosity about how creative and experiencethinking complement and inform each other

• Evidence that you think about systems, not just campaigns

• Evidence that you learn from people and disciplines different from your own

Communication & Collaboration:

• Strong communicator who can brief stakeholders with clarity

• Ability to contribute ideas within a broader strategic framework

• Genuine interest in how creative and experiencethinking complement each other

• Collaborative spirit; you get smarter working with others

• Ability to mentor and develop other strategists

Additional Information

The annual salary range for this position is $114,425-$145,000. Placement within the salary range is based on a variety of factors,including relevant experience, knowledge, skills, and other factors permittedby law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complieswithapplicable state and local laws regardingemployee leave benefits, including, but not limited to providing time off pursuant tothe Colorado Healthy Families and Workplaces Act, in accordance withits plans and policies. For further details regardingDentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for nextsteps.

#LI-Hybrid #LI-MS1

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