Freelance Ad Ops Specialist (CM360)

The purpose of this role is to effectively manage the implementation and execution of Ad Ops strategies and the day-to-day communication with clients to help achieve their goals.

Job Description:

Key responsibilities:

• Ensures digital campaigns are trafficked effectively to achieve expected performance targets

• Owns implementation of Ad Operation recommendations and is responsible for troubleshooting within platform (e.g. CM360)

• Ensures campaigns are set up correctly and ad creative are in the correct format

• Proactively reviews and manages client data to ensure optimal performance on all campaigns

• Tracks and reports on campaign results, gathers data analysis and participates in weekly calls

• Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency

• Oversees the campaigns' performance against client key performance indicators

• Develops and maintains relationships with client team and other disciplines to nurture performance growth

• Drives effective client relationships with accurate and timely performance communication

• Delivers accurate campaign setups and thorough testing

• Manages and prioritises the executive and analyst workflow

• Ensures best in class delivery of Ad Ops work

• Builds strong relationships across client services team and with client

• Delivers ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technology

• Communicates and manages relationships with internal and external clients
• Communicates and manages relationships and training with media partners

• Ensures all campaigns are trafficked in compliance with established data taxonomies

• Provides subject matter expertise in at least one connected tech stack (i.e. Google)

• Deploys site side tracking across multiple tag management solutions (e.g. GTM)

• Supports operational activities and drives excellence in customer service through accurate and consistent delivery and supplier operations

• Supports a culture of operational excellence in all client operations processes and activities.

• Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business

• Collaborate with 3rd party suppliers, including digital agencies and partners

• Develops key media owner and senior client relationships to enhance our offering

• Uphold a positive working culture, ensuring the organization is recognized for maintaining a strong reputation with all internal and external stakeholders

• Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists.

• Attend key client meetings with campaign managers.

• Drive effective collaboration across account manager teams.

• Integrate and articulate digital thinking, platforms and solutions within the planning teams

• Establish innovative shared strategy products and processes.
• Technical Capabilities is must in CM360 and Excel

Nice to have:

• DV360
• GA4
• GTM

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