Manager - Digital Planning

dentsu • Microsoft Excel • 3 hours ago
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Full-Time
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dentsu

Dentsu is a Japanese advertising and marketing group founded in 1901 that grew into the dominant agency holding company in Japan before expanding worldwide through the acquisition of Aegis in 2013. It plans and buys media, produces creative work, and runs customer experience, commerce and data practices for brands through networks including Carat, iProspect, Dentsu Creative and Merkle. Headquartered in Tokyo and listed on the Tokyo Stock Exchange, it employs tens of thousands of people across more than one hundred markets.
dentsu.com • HQ: Tokyo, Japan • E-commerce Marketing • Data & Analytics • Commerce • Digital Marketing • Creative Agencies • Media & Entertainment • Sales & Marketing • Advertising • 5000+ employees • Est. 1901
The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.

Job Description:

Core Responsibilities

  • Media Strategy & Omnichannel Planning: Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
  • Audience Insights & Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
  • Client Leadership & Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
  • Campaign & Publisher Management: Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
  • Team Leadership & New Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.

Required Skills & Expertise

  • Core Competencies: Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & PowerPoint.
  • Platform Knowledge: Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.

Location:

Mumbai

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent
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