Manager, Planning

Job Description:

Role Overview: The Manager, Planning role is a critical junior/mid-level role, they will report directly into the Associate Director. The Manager works very closely with the onshore Manager to divide and conquer day-to-day responsibilities, strategic direction and overall being a marketing partner for the clients. The Manager must demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. The Manager helps manage the day-to-day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives.

Key: Responsibilities:

• Experience working on one large account

• Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc)

• Experience with upper funnel media awareness campaigns

• Ability to coordinate with creative agencies on creative assets and accounts needs

• Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)

• Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives

• Helps evaluate timelines and manage day to day deliverables

• Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights

• Managing a large Media Budget and Flowchart

• Drive media channel selection and be forward thinking on new opportunities

Qualifications:

• 3 - 4 years of total experience

• Relevant media planning and buying experience with specific digital focus

• English Language proficiency for email and verbal client communication

• Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc.

• Hands on experience with media planning and/or activation across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, etc.) and traditional (TV, Print, OOH, etc.)

• Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum

• Strong analytical skills, ability to relate results to client business objectives

• Strong project management skills.

• Excellent communication and negotiation skills.

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