OOH Planning & Buying Manager

Job Description:

Key responsibilities:

OOH Media Planning

• Develop strategic OOH media plans based on client objectives, target audience, and budget.
• Recommend the optimal media mix across Billboard, Digital OOH (DOOH), Transit, Street Furniture, Retail Media, Airport, Mall, and other OOH formats.
• Conduct audience, traffic, and location analysis.
• Evaluate media effectiveness and prepare post-campaign analysis.
• Present media recommendations to clients and internal stakeholders.

Media Buying & Negotiation

• Negotiate pricing and added value with media owners.
• Secure the best commercial terms while maintaining campaign quality.
• Manage media booking and reservation process.
• Ensure buying compliance with client procurement requirements.
• Track media inventory and availability.

Campaign Management

• Coordinate with Operations team for campaign implementation.
• Monitor campaign progress and troubleshoot issues.
• Ensure all campaigns are delivered on time.
• Manage production timelines with vendors.
• Review campaign photos and proof-of-performance reports.

Vendor Management

• Develop strong relationships with OOH vendors.
• Evaluate vendor performance regularly.
• Identify new media opportunities and suppliers.
• Support Preferred Vendor Program.
• Maintain updated vendor database and benchmark pricing.

Financial Management

• Monitor campaign profitability.
• Review quotations and purchase orders.
• Ensure billing targets are achieved.
• Support invoice reconciliation.

Team Leadership

• Coach and develop Planning & Buying Executives.
• Allocate workload effectively.
• Review planning outputs.
• Share market insights and industry updates.

Requirements:

• Minimum 6 years of experience in media planning, with at least 3 years specializing in OOH or integrated planning.
• Strong understanding of OOH media, data-driven planning tools, and audience analytics.
• Experience in using research and planning tools such as TNS Infosys, DAN CCS, Facebook Insights, and Google Trends.
• Strong project management skills - able to manage multiple timelines and deliver high-quality work under pressure.
• Collaborative, detail-oriented, and solution-driven with a can-do attitude and a passion for continuous learning.
• Excellent communication and presentation skills in both Vietnamese and English.

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