Senior Integrated Planner

Job Description:

The Senior Integrated Planner plays a key role in shaping media strategies that drive business growth and brand impact. This position is responsible for developing and executing integrated media plans that combine digital, traditional, and emerging media channels to achieve client objectives.

Job Description:

Role Purpose & Career Growth

This position offers opportunities for leadership, professional development, and exposure to high-level strategic planning. The Senior Integrated Planner will collaborate with internal teams, clients, and external partners to deliver best-in-class work, while also mentoring junior planners to enhance the team’s capabilities.

Job Description

• Develops and leads integrated media strategies that align with client business objectives, combining digital, offline, and emerging media channels.
• Serves as the key strategic partner for clients, understanding their goals, challenges, and market landscape to provide data-driven solutions.
• Leads campaign planning, execution, and optimization across multiple media platforms, ensuring effectiveness and efficiency.
• Oversees performance analysis, identifying insights to optimize campaigns and drive continuous improvement.
• Manages stakeholder relationships, acting as the main point of contact for clients, internal teams, and media vendors.
• Identifies and implements new trends, innovations, and technologies to enhance media effectiveness.
• Develops and presents strategic proposals and post-campaign reports with actionable insights.
• Works closely with creative, data, and technology teams to develop and refine integrated marketing solutions.
• Supports revenue growth initiatives, including media forecasting, budget allocation, and resource management.
• Leads knowledge-sharing and training for junior planners to enhance team capabilities.

Requirements

Experience & Skills

• 3+ years of experience in media planning, preferably in an agency setting.
• Strong knowledge of both digital and traditional media (SEM, Social, Display, TV, OOH, Print, etc.).
• Experience in audience research, consumer insights, and data-driven decision-making.
• Proficiency in Microsoft Office Suite (PowerPoint, Excel) and media planning tools.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience working with cross-functional teams and managing client relationships.

Preferred Qualifications

• Certification in Google Ads, Meta, or other digital platforms is a plus.
• Experience with programmatic buying, tracking platforms, and attribution models is an advantage.
• Leadership experience in mentoring or managing junior team members

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