Content Strategist

Content Strategist

DEPLOY's Client is looking for a mid-to-senior level Content Strategist to join the team.

This is not a content production role. We need a strategic thinker who can develop content frameworks, shape messaging architecture, and guide how ideas come to life across channels and audiences.

You will have a clear home base on an account - a complex, multi-brand engagement where content strategy is central to the work - while also serving as a strategic resource across other accounts as needed, including support for agency leadership.

If you are a strategist who loves digging into a business problem, building the framework that makes content purposeful, and collaborating with creative and account teams to bring it to life, this role is for you.

What You'll Do

Key Account Work

Lead content strategy for a major multi-brand foundation engagement - defining how the client tells its story across a fragmented portfolio of brands.

Develop a content strategy and website content framework covering core pages, aligned to user journeys and key audience segments.

Write and shape page-level messaging guidance and core website content in collaboration with brand strategy and UX partners.

Collaborate closely with DEPLOY's Client's account, strategy, and creative teams and our digital platform partner throughout Foundation planning and execution.

Cross-Account Strategy Support

Serve as a content strategy resource across other accounts as capacity allows.

Support agency leadership - including the SVP of Account Leadership and Chief Strategy Officer - on thought leadership, positioning, and strategic content initiatives.

Bring a point of view to how behavioral science and Creative Psychology principles can inform content strategy across verticals.

Help establish content strategy best practices and frameworks that can be applied across the agency's client portfolio.

What We're Looking For

6-10 years of experience in content strategy, preferably with agency or consulting experience.

Demonstrated ability to build content frameworks, messaging architecture, and content systems - not just write content.

Strong understanding of how content connects to brand strategy, user journeys, and business objectives.

Working knowledge of SEO best practices and how to build content that performs in both traditional search and AI-driven discovery (GEO - generative engine optimization).

Experience working on complex, multi-stakeholder engagements with multiple audiences and channels.

Comfort operating across B2B and B2C contexts.

Excellent written communication and the ability to translate strategic thinking into clear, compelling content direction.

Collaborative working style - you know how to partner with creative, account, and strategy teams without losing your point of view.

Able to work independently in a remote environment with minimal oversight.

Bonus: Familiarity with behavioral science, consumer psychology, or research- informed messaging strategy.

Bonus: Experience in food service, commercial refrigeration, B2B distribution, or adjacent verticals.

Engagement Details

Remote - work from anywhere, though Southeast is preferred.

Open to freelance or full-time employee, depending on fit and preference.

Ongoing cross-account strategy support beyond the initial engagement.

What Success Looks Like

Key account has a clear, strategically grounded content framework that holds up across brands, audiences, and channels.

Website content is sharp, on-strategy, and ready to build on Account and creative teams feel supported - not just handed a document, but guided through it.

Your strategic perspective is being pulled into other accounts and agency conversations.

DEPLOY's Client's content strategy capability is stronger because you are part of it.