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Salary
≈ HK$33k – HK$76k per month (Estimated)
Location
In office (Hong Kong)
Seniority
Senior · 5+ years exp

Confirmed on the employer's own hiring board on Oct 19, 2026. First seen by Alion on Oct 15, 2026.

Overview
Company
Impact
Profile match
DFI Retail Group is a pan-Asian retailer headquartered in Quarry Bay, Hong Kong, operating supermarkets, convenience stores, health and beauty chains, home furnishings and restaurants under brands such as Wellcome, 7-Eleven, Mannings and IKEA. Formerly known as Dairy Farm and part of the Jardine Matheson group, it runs about 7,580 outlets across 12 markets and the yuu loyalty programme. It hires drivers, warehouse operatives and loaders, food production staff, store and stocktake team leaders, procurement managers, retail marketing staff and digital product designers in Hong Kong, Macau, Cambodia and Singapore.

As an Internal Communications Assistant Manager, you will keep team members across DFI informed, connected and engaged, from head office to stores and distribution centres. That includes the everyday communications that keep the business moving, and themed campaigns on priorities like AI, Sustainability,and Cyber Security. You will work with business units and agency partners to bring them to life andbring fresh ideas that help raise the team's creative standard. The audience is varied and close, so you will see quickly what works.

Is this your next challenge in internal communications?

The challenge is to:

  • Plan and run internal communications across the Group with the Internal Communications Manager, so colleagues get clear, timely and engaging information.
  • Manage day-to-day content and channels, including the intranet, email, collaboration platforms and newsletters.
  • Write and produce everyday content, such as articles, announcements, short video, photography, graphics and social-style posts.
  • Deliver themed campaigns, such as cyber awareness, sustainability and AI, working with business units, HR, IT, and other functions to keep timelines, owners and approvals on track.
  • Help keep the internal communications calendar coordinated across businesses.
  • Support senior leaders with messaging, talking points and event content.
  • Track engagement and feedback and use them to improve each campaign.
  • Develop creative concepts and fresh formats for campaigns, and brief agencies on higher-end production.
  • Share ideas, formats and tools that lift the creative standard across the team.

Do you have experience in internal communications?

  • Bachelor's degree in Communications, Journalism, Marketing, PR or a related field.
  • Minimum 5 years of proven experience in internal communications, employee engagement, content, social media or marketing, with a record of delivering multi-stakeholder projects or campaigns.
  • Creative ideas supported by a strong portfolio, along with solid hands-on photography, videography, and designing skills.
  • Strong social media instincts and a feel for what people share.
  • Strong project and stakeholder management skills, including managing several workstreams and stakeholders at once.
  • Exceptional written communication skills with a clear, natural, and human-centeredvoice, and brings a warm, collaborative approach with the confidence to influence stakeholders across diverse business functions.
  • Comfort in a fast-paced, changing environment.
  • Familiarity with creative and AI-assisted tools, and with intranet, is a plus.
  • Candidates with more experience will be considered as Internal CommunicationsManager

DFI Retail Group is a leading Asian retailer, driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.

At 30 Jun 2025, the Group and its associates operated over 7,500 outlets and employed over 83,000 people. The Group had total annual revenue in 2024 exceeding US$24.9 billion.

The Group is dedicated to delivering quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, including its associates, operates a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.

The Group’s parent company, DFI Retail Group Holdings Limited, is incorporated in Bermuda and has a primary listing in the equity shares (transition) category of the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s businesses are managed from Hong Kong. DFI Retail Group is a member of the Jardine Matheson Group.

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com

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