Head of Marketing

Job Description

Join a stellar team of leaders and experts in fintech, blockchain, cryptography, infrastructure, and security to build the next generation of core banking systems.

We're hiring our Head of Marketing to lead our brand and growth globally. This is B2B marketing for banks, large financial institutions, and regulated fintechs. Our buyers are CTOs, heads of digital assets, compliance officers, and executive committees at institutions that move slowly, evaluate carefully, and demand technical depth and regulatory rigor before they sign. You'll build the strategy, content, and demand engine that earn their trust.

A core part of this role is translating deep technical, domain specifics, and regulatory substance into clarity. Dfns operates at the intersection of cryptography, blockchain, infrastructure and financial technology. We expect you to dig into the technology and the financial landscape, then turn that depth into positioning, messaging and campaigns that resonate with senior executives, technical buyers, and developers at banks, exchanges, custodians, and fintechs.

This role blends strategic leadership with hands-on execution. You'll report to our CEO and work closely with Sales, Product, Engineering, Support, and the executive team.

Responsibilities

• Act as a force multiplier for the leadership team by identifying inefficiencies, proposing practical ideas and solutions, and turning them into measurable outcomes.

• Define and execute Dfns' brand, positioning, and marketing strategy.

• Plan and run B2B campaigns targeting financial institutions and regulated fintechs.

• Build and nurture relationships with media, analysts, and ecosystem partners.

• Lead content end-to-end: blog posts, case studies, white papers, videos, technical documentation, social, and press, with weekly hands-on writing.

• Own product marketing: messaging, positioning, launches, sales enablement, advertisements, and competitive intelligence.

• Own the website (Webflow) and deck library (Google Drive, Figma) end to end (information architecture, content, design) managing the cadence between major revamps and iterative updates, and keeping web and decks aligned.

• Run digital marketing (SEO, GEO, website, email, newsletters).

• Operate the analytics stack (GA, GTM, attribution).

• Build and optimize lead-gen funnels and ABM motions that convert both hasty startups and long, complex institutional sales cycles.

• Use AI to create internal tools and automations under internal security guardrails.

• Improve our CRM (Attio) workflows and lead-to-client data quality across the funnel.

• Decide which events to attend, sponsor, or speak at, and organize side-events with our Event Manager, at the conferences that matter (Sibos, Money 20/20, Point Zero Forum).

• Manage the marketing budget for cost-efficient, measurable ROI.

• Hire and mentor a high-performing marketing team as we scale.

• Develop and run playbooks, processes, and sales pitches as we grow.

Requirements

• 10+ years of enterprise marketing experience, including 2+ years in leadership roles, with a proven track record selling to financial institutions and/or fintechs.

• Demonstrated success driving brand awareness and pipeline in finance and tech.

• Experience running complex enterprise sales cycles with long evaluation periods and multi-stakeholder buying committees.

• Skilled in growth and demand techniques: ABX, account-based experience, email automation, retargeting, event marketing, co-marketing, SEO/GEO, growth funnels.

• Track record building thought leadership programs (bylines, podcasts, keynotes, press) and executing event-led marketing in B2B fintech, crypto, or enterprise software.

• Proficient with CRMs, marketing automation, lead-gen platforms, data enrichment, analytics, and AI-native marketing tools.

• Track record running analyst relations programs (Gartner, Forrester, IDC) and review platforms (G2, PeerInsights).

• Comfort managing co-marketing relationships with large enterprise partners (IBM-style organizations) without losing startup velocity.

• A clear editorial point of view: anti-hype, anti-sensational, comfortable with intellectual conflict, willing to call out bad practices in the market.

• Data-driven mindset making decisions from CRM, metrics, and pipeline data.

• Exceptional storyteller with the editorial taste to set a high quality bar for all content.

• Entrepreneurial mindset able to self start, champion new ideas, and execute end-to-end.

• Solid technical knowledge of finance, blockchain, cybersecurity and cloud software.

• Strong analytical skills for interpreting data and optimizing campaigns.

• Experience operating in a remote-first environment across multiple time zones.

• Pragmatic approach to balancing speed, brand integrity, and business priorities.

• Experience working with founders/CEOs in "analyze first, lead second" mode rather than rushing to install a new playbook.

• Excellent written and verbal communication skills, willing to travel for events and customer meetings. Fluent in English, other languages are a plus.

Process

• Intro call with Co-CEO (30 min)

• Personality and cognitive tests (45 min)

• Focus interviews with the hiring panel (90-120 min):

  • B2B marketing strategy and positioning

  • Demand generation and product marketing fundamentals

  • Work ethics

  • Culture fit check

• Final interview with CEO (30 min)

• Reference calls and background checks

Terms

• Title: Head of Marketing

• Salary: $140,000-240,000 per year (full-time + commissions)

• Equity: 200-400 stock options vested over 4 years

• Benefits: Healthcare, pension plan, and travel expenses

• Location: US or EU (remote-first, office optional)

• Equipment: MacBook Pro + essentials