Senior Technical Web Analyst / Tracking Specialist

A job as a Senior Technical Web Analyst at Digital Power

As a Senior Technical Web Analyst at Digital Power, you design and manage data collection solutions that go beyond basic tracking. You help organisations measure, understand, and turn data into action that strengthens decision-making.

You are responsible for the structure, validation, and activation of data across the entire chain, working on complex challenges at the intersection of analytics, marketing, technology, and privacy. In doing so, you enable personalisation, experimentation, and AI-driven decision-making.

You work closely with clients and colleagues, mentor junior and mid-level consultants, and contribute to improving standards, tooling, and ways of working within Digital Power.

We also have an opening for a medior Technical Web Analyst.

What you will do

You will:

Design and implement scalable tracking architectures, both client-side and server-side

Define reusable, governance-friendly and AI-ready data layers and event models

Improve data maturity across tracking, identity, consent and activation

Ensure data quality, validation and long-term maintainability

Implement privacy-compliant tracking, including GDPR and CMP integrations

Identify where data structures enable or block AI use cases

Translate business needs into measurement strategies and tracking roadmaps

Connect technical implementations to clear business outcomes

Advise stakeholders across analytics, marketing and engineering

Integrate data with downstream systems such as CDPs, data warehouses and activation platforms

Mentor and guide junior and medior colleagues

Improve tooling, methodologies and knowledge sharing within Digital Power

Operate with a system-level view across data collection, processing and activation

Connect data collection to marketing effectiveness and audience building

Proactively identify risks, gaps and limitations in data setups

About you

Good to know

Currently, we are only hiring candidates who are authorized to work in The Netherlands at the time of their application. We are in the process of becoming a sponsor for non-EU citizens, however, we cannot make any promises at the moment. Also, you must live in the Netherlands during your employment at Digital Power.

How you create impact

You believe reliable data is the foundation for good decisions and take responsibility for both quality and impact

You focus on building data foundations that support decision-making, not just reporting

You help clients move faster because data no longer blocks innovation

You clearly explain how data supports audience building, personalisation and activation

You care about scalability, maintainability and long-term value

You see how well-structured data is essential for successful AI initiatives

Required experience

5+ years of experience in digital analytics or tracking

Strong experience with GTM, Tealium or Adobe Launch

Solid JavaScript skills, including independent implementation, debugging and review

Extensive experience with data layers and tracking architecture

Experience in complex environments such as SPAs, multi-domain setups and multiple stakeholders

Strong experience with Google Analytics and/or Adobe Analytics

Strong knowledge of privacy and consent frameworks, including GDPR

Experience advising both technical and non-technical stakeholders

Experience mentoring or guiding others

Nice to have

Experience with server-side tracking and modern data architectures

Familiarity with data warehouses such as BigQuery and working with SQL

Experience with CDPs, DMPs or complex data integrations

Strong interest in AI-driven personalisation, experimentation and activation

Experience with tools such as Piano Analytics or Piwik

What kind of consultant you are

You take ownership of outcomes and client success, not just delivery

You proactively identify opportunities, risks and improvements

You translate complex technical topics into clear, actionable insights

You connect data collection to business impact and decision-making

You build strong relationships across analytics, marketing and engineering

You support and mentor others and contribute to team growth

You help improve methodologies, tooling and shared knowledge within Digital Power

What else?

You enjoy working with a wide variety of clients and organisational contexts

You communicate confidently in English, both verbally and in writing

You get energy from leading complex data challenges

You enjoy mentoring others and raising the overall quality of work

You like translating vision into scalable solutions, standards or strategies

You stay up to date with developments in analytics, privacy, activation and AI

A completed higher professional (HBO) or university (WO) degree

Our Careers page gives you positive energy

What we offer

Salary between €4,835 and €6,880 gross per month, depending on experience

A personal training budget to support your development

Flexible working hours

Hybrid working across client, home and office

Public transport fully covered, including private use

A high level of autonomy and responsibility in client work

The opportunity to work on complex data challenges across different organisations

Room to shape solutions, approaches and best practices

A strong learning environment with experienced colleagues

Opportunities to contribute to internal development through knowledge sharing and tooling

The possibility to grow towards lead or strategic roles

Check out what else we offer here

Do you recognise yourself in many aspects of this role, but don't yet have all the experience we're looking for? Take a look at our medior Technical Web Analyst vacancy.

What does your day look like as a Technical Web Analyst at Digital Power?

Your day starts with advising a client on redesigning their tracking architecture to support AI-driven personalisation. You review data structures, consent flows and downstream integrations, identifying risks and opportunities.

Later, you mentor a medior colleague on structuring an event model and join a stakeholder session to align tracking with business goals. Before wrapping up, you contribute to improving internal tooling or documentation that enhances data quality across projects.

At the end of the day, you finish a bit earlier to go cycling. Tomorrow, you start earlier at the client’s site to avoid traffic, with the flexibility to finish earlier in the afternoon. As long as you communicate clearly and remain available to clients and colleagues, you’re free to organise your time.

Where you work each week is a mix of being on-site at client locations, working from home, and spending time at one of our offices in Amsterdam or Den Bosch.

Organise your working week in a way that suits you. As long as you deliver excellent work, your clients are satisfied, and your colleagues can rely on you, we’re proud to have you on the team!