Social Media Manager

Job Description

You must be someone with a creative eye, original and possesses the ability to ideate. He or she should be comfortable developing social media strategies that will build brands, generate engagement and create a following. This includes curating content, keeping up with trends and tracking engagement. Perhaps, most importantly you must be able to manage the content team, ensure timely execution of deliverables and communicate with clients.

Responsibilities

• Managing and leading our content team to deliver quality content across social media platforms in a timely fashion.
• Social Media content strategies – Build client’s social media presence
• Define client’s content blueprint across various social media platforms.
• Collaborate and align with client’s Brand and Ops teams to ideate on impactful initiatives
• Develop social media content playbook & guidelines across various touchpoints
• Content implementation
• Plan and execute content pillars + editorial plans
• Monitor, measure and optimize for content effectiveness using various tools
• Social Media guardianship
• Oversee community management and social media administration on all official client’s accounts
• Work with clients to conceptualise award category angles
• Propose boosted content plans when required
• Competitive review and monitoring, including data-driven reporting
• Other related responsibilities may include:
• Content vetting
• Basic copywriting for paid content

Requirements

Qualifications

• Minimum of 4 years’ experience in social media, content planning or a similar role in a digital-first organization. Experience in an agency will be a bonus.
• Fluent in English, with advanced platform knowledge in FB/IG, LinkedIn, TikTok & Twitter.
• Familiarity with social media management tools, analytics, sentiments and social listening is mandatory.
• Solid understanding in audience engagement journey to produce meaningful results.
• Passionate about digital, data & tech and able to translate them into engaging content.
• Contextually creative, effective storyteller with a flair for writing and a keen eye for details.
• Data-driven approach to uncovering insights.
• Highly organized in planning and managing day-to-day executions.
• Experienced in managing multiple stakeholders.
• Ability to work with tight deadlines.

Skills

Social Media