Marketing Consultant

Discovery Green is Discovery’s renewable energy platform, helping businesses access clean, reliable and cost-effective energy while supporting their sustainability and decarbonisation goals. Built on Discovery’s shared-value approach, it combines technology, data and innovation to create value for clients, society and the environment. Our mission is to establish South Africa as the global leader in renewable energy. We seek out exceptional individuals who share these values and thrive in a fast-paced, dynamic environment.

This Marketing Consultant role supports Discovery’s business-to-business product portfolio – Discovery Green which focuses on its renewable energy platform. The role will help translate complex business and energy propositions into clear, compelling marketing that builds the brand, supports commercial objectives and engages corporate decision-makers.

The portfolio is responsible for developing and executing marketing initiatives that strengthen Discovery Green’s market position, communicate its renewable energy solutions and business value proposition, and support awareness, engagement and commercial growth across business-to-business audiences.

Key purpose

The implementation of brand and communication strategy for Discovery Green, within required timelines, within budget and at the Discovery marketing standard.

Areas of responsibility may include but not limited to

• • Input into the creation and implementation of marketing project plans
  • Translate communication into different media and positioning for different audiences
  • Interact with relevant business areas and marketing centres of excellence:
    • Align on marketing deliverables 
    • Obtain and manage approval aligned to the sign off SOP
    • Manage expectations of all stakeholders
    • Maintain and build reciprocal relationships
  • Budget monitoring and supporting the costing and approval process
  • Take end-to-end accountability and responsibility for assigned marketing deliverables
  • Ensure quality of outputs and attention to detail
  • Reflect on all projects and identify opportunities for continual improvement
  • Translate technical renewable energy and business information into clear, audience-appropriate communication for corporate decision-makers
  • Use basic design skills (Canva and/or Adobe Creative Cloud) to create, adapt and quality-check marketing assets in line with brand guidelines

Support the Senior Marketing Manager on

• • Brand positioning: understanding how the brand is defined, expressed and strengthened
  • Insight and research: turning data into meaningful insight
  • Campaign development and execution: planning, briefing, delivering and optimising campaigns
  • Channel management: understanding how marketing shows up across touchpoints
  • Agency and partner management: delivering great work through creative and technical partners

Competencies

• • Customer and market understanding: understands people, their needs, motivations, behaviours and context.
  • Commercial basics: understands how the business makes money and how marketing creates value.
  • Communication and storytelling: produces clear, compelling and human communication.
  • Execution discipline: organises work well, manages priorities and delivers reliably.
  • Excellent verbal and written English communication skills.
  • Strong attention to detail and the ability to manage multiple projects without compromising quality or stakeholder relationships.
  • Good time, project and stakeholder management skills.
  • Ability to convert technical or complex information into audience-appropriate communication.
  • Ability to evaluate communication critically, including the rationale for channel selection.
  • Ability to work effectively within the brand team and across cross-functional teams.
  • Ability to structure, present and motivate new ideas.
  • Basic design capability and visual judgement, with working knowledge of Canva and/or Adobe Creative Cloud tools such as Adobe Photoshop, Illustrator or InDesign.

Education and experience

Qualifications

• • Minimum three-year relevant undergraduate degree in Marketing, Communications, Business or a related field; an honours degree is preferable.
  • Minimum two to three years’ experience in marketing, communications, brand or campaign delivery, preferably in a business-to-business environment.
  • Experience in renewable energy, sustainability, financial services, technology or another complex business-to-business category would be advantageous.

Knowledge

• Discovery’s business-to-business product portfolio and the Discovery Green value proposition.

• Business-to-business marketing principles, customer journeys and commercial decision-making.

• Brand positioning, campaign development and integrated channel planning.

• Digital, web, social, email, event and sales-enablement channels.

• Agency, production and partner processes and relationships.

• Basic design principles, brand consistency and creative quality control.

• Marketing measurement, research inputs and the interpretation of campaign performance.

EMPLOYMENT EQUITY   
                             
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.