Demand Generation Specialist

• Location: London/Remote

• Reporting To: Head of Marketing

Company Overview

DNA Payments is a rapidly growing FinTech organisation, established in 2018. We are one of the UK’s largest independent payment providers, supporting over 60,000 merchants and processing more than £1.2 billion in transactions each month. Our mission is to simplify and enhance the way businesses accept payments through innovative and reliable solutions.

The opportunity

We have identified an opportunity to enhance DNA’s go to market approach through the introduction of a Demand Generation Framework.

Purpose

The role will be responsible for the delivery and execution of DNA’s demand generation strategy.

You will be Responsible For

Working alongside the Head of Marketing to drive inbound leads to DNA through a demand generation engine that you will define, optimise and execute as part of DNA’s always on approach to marketing.

You will work closely with Sales, Partnerships, Product and Tech, as part of delivering an always on approach to demand generation.

Key Responsibilities

Demand Generation

• Build and execute a full-funnel demand plan, with pipeline and MNR targets agreed with the Head of Marketing.

• Design and run multi-channel campaigns across paid search, paid social, email, events, partner co-marketing and ac-count-based marketing for corporate targets

Marketing with AI

• Utilise AI as a core marketing tool as part of delivery of scalable content, personalisation, audience research, and cam-paign optimisation

• Optimise for AI-driven search so DNA’s brand appears in AI overviews and assistant answers

• Make sure AI use meets data protection (UK GDPR), FCA financial promotion rules and brand standards

Search and leads engine optimisation

• Execute performance-driven strategy: technical SEO, GEO, and on-page content

• Build keyword plans aligned to the commercial priorities of each pillar

• Support the Head of Marketing as part of ongoing work with Tech to measure and improve site performance

• Ongoing monitoring, measure overall web traffic performance and users behaviour to ensure ongoing improvement of customers platforms

Leadership and operations

• Work alongside the Head of Marketing and Content Team as part of all go-to-market and demand generation activities

Experience and skills

Essential

• 2+ years’ experience in demand generation

• Hands-on use of AI tools in marketing and AI search visibility

• Previous experience of Account Based Marketing beneficial

• Experience in analysing data as part of demand optimisation

• Experience with communication channels automations

• Experience in analytics-driven communications channels management

• Clear communicator who works well with commercial teams

Desirable

• Experience in payments, fintech or financial services.

• Experience marketing to SMEs, partners/ISVs and enterprise accounts

What’s in it for you?

You’ll work with a collaborative team and will join a fast-growth fintech where you’ll get the chance to learn and develop. If that’s not enough, you’ll also receive the following benefits:

• Life Assurance

• Ride to work

• 25 days holiday per year

• Workplace Pension

• Private Medical

• Employee Assistance Programme

We value ambition, curiosity, and honesty - it’s in our DNA.