Product Manager GTM (R-19607)

The Product manager Go-to-Market (GTM) is responsible for leading the strategy, planning, and execution of launch and post-launch activities relating to D&B’s software partnerships, as well as our Industry vertical practices.

They work closely with cross-functional teams including strategic partnerships, industry practice leads pricing, marketing, sales, sales enablement, implementation, delivery, and customer success to ensure a seamless and impactful introduction to the market with the alignment across all key teams globally.

This role focuses on maximizing D&Bs value proposition & growth objectives by ensuring our services are available and fully activated via the best partnerships & industry verticals.

Comfortable collaborating regularly with European team members and willing to work across varying time zones to support global business needs.

Key Responsibilities:

• Develop and execute repeatable go-to-market plans for software partnerships & industry verticals, including target market analysis, positioning, messaging, sales activation, and pricing strategies.
• Collaborate with Sales Enablement, Product Marketing, and Partner / Industry Practice leaders to develop sales enablement materials, including presentations, demos, and training.
• Ensure all cross functional teams (sales, marketing, customer support, etc.) are prepared for the launch.
• Work closely with product development, sales, and customer success teams to ensure that the product aligns with customer needs and market trends.
• Collaborate with marketing teams to develop marketing campaigns and content that drive product awareness and demand.
• Work with sales teams to ensure they have the necessary tools and information to sell the product effectively.
• Monitor and analyze the performance of partner launches and marketing campaigns.
• Gather feedback from sales and customers to refine go-to-market strategies.
• Conduct competitive analysis to understand market positioning and differentiation.
• Adjust go-to-market strategies based on competitive landscape and market trends.
• Gather customer insights post-launch to identify areas for improvement and additional revenue opportunities.
• Act as the voice of the customer within the organization, ensuring that products meet user needs and expectations.
• Make sure all departments connected to the launch are in sync and have everything they need to know about the product to conduct the launch.
• This involves pricing teams, finance, commercial operations and legal.

Essential Skills and/or Certifications

• Degree holder with major in Business Administration, Marketing, Project Management, Technology or related disciplines.
• At least 5 years’ experience of B2B pre-sales / solutions consulting/ product management/ project management on data analytics products / industry
• B2B go-to-market expertise. Demonstrable experience designing and executing GTM motions across the commercial lifecycle: segmentation, positioning, sales enablement, and post-sale success and retention
• Bias to action. You move decisively with incomplete information, knowing that a good decision made today usually beats a perfect one made next month.
• AI-fluent. You use AI tools as a natural extension of how you work, accelerating everything from GTM content and market synthesis to scenario modelling, while applying your own commercial judgement
• Strong understanding of market research, competitive analysis, and customer needs assessment
• Proven track record of managing partner product launches and go-to-market strategies
• Analytical capabilities to assess market performance and adjust strategies accordingly, results oriented, with proven ability to multitask and prioritize
• Excellent project management skills, including the ability to manage multiple stakeholders and deadlines.

Education:

• Bachelor's Degree Required
• Master's Degree Preferred